Sun-Maid Raisin Growers of Cal. v. Sunaid Food Products, Inc.

Citation356 F.2d 467
Decision Date10 February 1966
Docket NumberNo. 22097.,22097.
PartiesSUN-MAID RAISIN GROWERS OF CALIFORNIA, Appellant, v. SUNAID FOOD PRODUCTS, INC., Appellee.
CourtUnited States Courts of Appeals. United States Court of Appeals (5th Circuit)

Dirks B. Foster, Boyken, Mohler & Foster, San Francisco, Cal., for appellant.

Phillip Goldman, Talbot D'Alemberte, Scott, McCarthy, Preston & Steel, Miami, Fla., for appellee.

Before JONES and THORNBERRY, Circuit Judges, and SLOAN, District Judge.

PER CURIAM.

Sun-Maid Raisin Growers of California, the appellant here and the plaintiff below, is an agricultural cooperative engaged primarily in the packing and marketing of raisins. It is incorporated under the laws of California. The trademark "SUN-MAID" has been in continuous use in interstate commerce by the appellant or its predecessors since 1915 and has been registered in the United States Patent Office since 1917. The mark has become incontestable within the provisions of 15 U.S.C.A. § 1065.

Sunaid Food Products, Inc., the appellee here and the defendant below, is a Florida corporation, engaged in the distribution of a large variety of fruit products under its trademark since 1948. It does not produce raisins and it does not sell them except as a component of one of its products.

The goods of both parties are normally sold in food stores and purchased by the same consumers, usually grocery-shopping housewives. The primary products are not in direct competition.

The appellant's claim of trademark infringment is based solely on the Lanham Act, 15 U.S.C.A. § 1114(1) (a). A count for unfair competition was expressly waived on appeal. The trial court, sitting without a jury, found that, as there was no direct competition, the goods of Sunaid would not be confused with or mistaken for the goods of Sun-Maid. It was also found that there was no likelihood of the goods of Sunaid being mistakenly thought to have been produced or sponsored by Sun-Maid. The two trademarks were found not to be confusingly similar. These findings are matters of fact and not to be disturbed unless clearly erroneous. Frostie Co. v. Dr. Pepper Co., 5 Cir. 1965, 341 F.2d 363; Aloe Creme Lab., Inc. v. Texas Pharmacal Co., 5 Cir. 1964, 335 F.2d 72; American Foods, Inc. v. Golden Flake, Inc., 5 Cir. 1963, 312 F.2d 619; Sears, Roebuck & Co. v. All States Life Ins. Co., 5 Cir. 1957, 246 F.2d 161, cert. den., 355 U.S. 894, 78 S.Ct. 268, 2 L.Ed.2d 192.

The finding that Sunaid's products were not likely to be mistaken for or confused with Sun-Maid's products is not clearly erroneous. While the record indicates that Sun-Maid has made nominal shipments of various food products for a number of years, there is no indication that Sun-Maid has actually sold any of these goods in commerce. There is certainly no indication that Sun-Maid markets anything other than raisins in the area where Sunaid sells its products. As the goods are dissimilar, confusion of the goods is unlikely.

The finding that there is no likelihood of...

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    ...is a question of fact, see Hang Ten Int'l v. Sherry Mfg. Co., Inc., 498 F.2d 326 (5th Cir. 1974); Sun-Maid Raisin Growers v. Sunaid Food Products, Inc., 356 F.2d 467 (5th Cir. 1966); American Foods, Inc. v. Golden Flake, Inc., 312 F.2d 619 (5th Cir. 1963), the court, on a motion for summary......
  • Kentucky Fried Chicken Corp. v. Diversified Packaging Corp.
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    ...We analyze the confusion issue, of course, in terms of the product's typical buyer. See e. g., Sun-Maid Raisin Growers v. Sunaid Food Products, Inc., 356 F.2d 467, 469 (5th Cir. 1966).27 In addition, Container's use of the marks on shipping cases presents a much easier case than their use o......
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    ...Circuit has observed, "trademarks cannot be isolated from the labels on which they appear." Sun-Maid Raisin Growers of Cal. v. Sunaid Food Products, Inc., 356 F.2d 467, 469 (5th Cir. 1966). It was made clear in Elvis Presley Enterprises, that the meaning that is conveyed by use of a mark de......
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    ...purchaser ... would be likely to think [Aio's services] had some connection” with T–Mobile. Sun–Maid Raisin Growers of Cal. v. Sunaid Food Products, Inc., 356 F.2d 467, 469 (5th Cir.1966). The court finds and concludes that the marks are similar. See McCarthy § 7:45.70 (“However, the Suprem......
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