468 S.E.2d 905 (Va. 1996), 951144, Sims Wholesale Co., Inc. v. Brown-Forman Corp.

Docket Nº:951144, 951142.
Citation:468 S.E.2d 905, 251 Va. 398
Opinion Judge:[14] The opinion of the court was delivered by: Compton
Party Name:SIMS WHOLESALE COMPANY, INC., et al. v. BROWN-FORMAN CORPORATION. VIRGINIA ALCOHOLIC BEVERAGE CONTROL BOARD v. BROWN-FORMAN CORPORATION.
Attorney:[7] For: Sims Wholesale Company, Inc., et al. v. Brown-Forman Corporation. Record No. 951144:
Case Date:April 19, 1996
Court:Supreme Court of Virginia

Page 905

468 S.E.2d 905 (Va. 1996)

251 Va. 398

SIMS WHOLESALE COMPANY, INC., et al.

v.

BROWN-FORMAN CORPORATION.

VIRGINIA ALCOHOLIC BEVERAGE CONTROL BOARD

v.

BROWN-FORMAN CORPORATION.

Nos. 951144, 951142.

Supreme Court of Virginia.

April 19, 1996.

Page 906

C. Torrence Armstrong (Charles M. Sims; McGuire, Woods, Battle & Boothe, on brief), Alexandria, for appellee.

[251 Va. 398] Present: CARRICO, C.J., COMPTON, STEPHENSON, and KEENAN, JJ., POFF and WHITING, Senior Justices, and COCHRAN, Retired Justice.

[251 Va. 400] COMPTON, Justice.

In these appeals in a case originating before an administrative agency, we are confronted with a question of statutory interpretation.

We are dealing with Virginia's Wine Franchise Act (the Act), Code §§ 4.1-400 through -418 (Repl.Vol.1993), a part of the Alcoholic Beverage Control Act. This controversy arose in September 1989. At that time, the Act was codified in §§ 4-118.42 through -118.61 (Supp.1989). The Act's provisions pertinent to this appeal are the same in both versions. Thus, for clarity we shall refer to the statutes in effect at the time of the May 1995 decision from which this appeal was taken, that is, the version found in the 1993 Replacement Volume of the Code.

The Act is to be "liberally construed and applied to promote its underlying purposes and policies." Code § 4.1-400. One such purpose and policy is to "promote the interests of the parties [251 Va. 401] and the public in fair business relations between wine wholesalers and wineries, and in the continuation of wine wholesalerships on a fair basis." Id. The Act defines "winery" to include any corporation which enters into an agreement with any Virginia wholesale wine licensee and which "manufactures or sells any wine products, whether licensed in the Commonwealth or not." Code § 4.1-401.

Other stated purposes and policies included in the Act are to "preserve and protect the existing three-tier system for the distribution of wine," Code § 4.1-400(2); to "prohibit unfair treatment of wine wholesalers by wineries" and to "define certain rights and remedies of wineries in regard to cancellation of franchise agreements with wholesalers," id. at (3); and, to "establish conditions for creation and continuation of all wholesale wine distributorships" consistent with all applicable laws, id. at (4).

The focus of this appeal is upon a winery's attempted cancellations unilaterally of agreements with certain Virginia wine wholesalers. As pertinent, the Act provides that "no winery shall unilaterally amend, cancel, terminate or refuse to continue to renew any agreement" unless the winery has given the required statutory notice and unless "good cause" exists for such cancellation or termination. Code § 4.1-406.

The Act further provides, "Good cause shall include, but is not limited to" certain enumerated circumstances. Id. Among the circumstances is revocation of the wholesaler's license to do business in the Commonwealth; bankruptcy or receivership of the wholesaler; assignment for the benefit of creditors or similar disposition of the wholesaler's

Page 907

assets; and a wholesaler's failure to comply, without reasonable justification, with any written, material requirement imposed by the winery. Id.

The Act also provides, "Good cause shall not include the sale or purchase of a winery." Id. In addition, the Act provides that, except for "discontinuance of a brand or for good cause as provided in § 4.1-406, the purchaser of a winery shall become obligated to all of the terms and conditions of the selling winery's agreements with wholesalers in effect on the date of purchase." Code § 4.1-405(A).

And, if a winery accomplishes termination or cancellation of an agreement without good cause, the Act provides a procedure for the wholesaler to receive from the winery reasonable compensation for the value of the agreement. Code § 4.1-409(A).

[251 Va. 402] This case has been litigated upon a stipulation of facts. Appellee Brown-Forman Corporation (the winery), with principal offices in Louisville, Kentucky, manufactures and sells wine products. Prior to September 27, 1989, the winery supplied its brands of wines to certain Virginia wholesalers for distribution in designated territories pursuant to written agreements. In the agreements, the parties expressly acknowledged the contracts were subject to the Act.

The winery, exercising its business judgment, determined that its brands could be more effectively marketed by fewer wholesalers over broader geographic areas. The winery's experience had been that consolidation of its brands into fewer wholesalers increases "market penetration," sales of its products, and profits for both the winery and its wholesalers. Thus, by letters dated September 27, 1989, the winery notified Virginia wholesalers of its "major reorganization of its sales organization" and that it would terminate existing agreements. The winery planned to consolidate from 18 wholesalers in Virginia to four.

Eleven of the wholesalers are parties appellant. They are: Sims Wholesale Company, Inc.; House of Beverages, Inc.; James River Beverage Company; Holston Valley Distributing Co., Inc.; Circle Sales, Inc.; Roanoke Distributing Co., Inc., trading as J.P. Distributing; Shenandoah Valley Distributing Co., Inc., trading as Dixie Beverage Company; Service Distributing, Inc.; Lawrence and Nester Distributing Company; Eastern Shore Beverage Distributing, Inc.; and Virginia Imports, Ltd.

Shortly after receiving the termination notices, the wholesalers filed petitions with the Virginia Alcoholic Beverage Control Board (the Board) seeking a determination that the winery had violated the Act, and asking that the notices of intent to terminate the agreements be declared null and void. Subsequently, the parties presented the cases to the Board on the stipulation with a single issue for consideration.

The following additional facts are included in the stipulation. The winery's termination notices did not allege any deficiencies on the part of the wholesalers. The winery's decision to market its brands through fewer wholesalers over broader geographic areas, when viewed from the winery's perspective, was in its economic self interest. The winery's decision that its own economic self interest is served by the consolidation, while erroneous from the wholesalers' perspective, is not clearly arbitrary, capricious, or [251 Va. 403] irrational from the winery's perspective. The winery's decision was made in good faith and constitutes a good faith exercise of business judgment.

The parties stipulated that the sole issue presented is whether the good faith exercise of business judgment by the winery, absent any evidence of deficiencies in the wholesalers' performances, is "good cause" pursuant to the Act for the winery to terminate unilaterally its agreements with the wholesalers without reasonable compensation.

Following a hearing, a panel of the Board's hearing officers concluded in July...

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