Ne. Pa. Freethought Soc'y v. Cnty. of Lackawanna Transit Sys., 18-2743

Decision Date17 September 2019
Docket NumberNo. 18-2743,18-2743
Citation938 F.3d 424
Parties NORTHEASTERN PENNSYLVANIA FREETHOUGHT SOCIETY, Appellant v. COUNTY OF LACKAWANNA TRANSIT SYSTEM
CourtU.S. Court of Appeals — Third Circuit
OPINION OF THE COURT

HARDIMAN, Circuit Judge.

This appeal arises under the First Amendment to the United States Constitution. Appellant Northeastern Pennsylvania Freethought Society (Freethought) would like to advertise on public buses in Lackawanna County, Pennsylvania. Freethought proposed an ad displaying the word "Atheists" along with the group’s name and website. The County of Lackawanna Transit System (COLTS) rejected the ad under its policy which excludes religious and atheistic messages. Because that policy discriminates based on viewpoint, we hold that it violates the First Amendment.

I

COLTS provides public bus service in Lackawanna County. Because its ticket revenue is negligible, COLTS is funded almost exclusively by the Pennsylvania Department of Transportation, Lackawanna County, and the federal government. COLTS leases advertising space on the inside and outside of its buses, but the revenue that generates makes up less than two percent of COLTS’s budget.

Freethought is an association of atheists, agnostics, secularists, and skeptics. Its goals are to build a community for likeminded people, to organize social and educational events, and through these events and other activism to "promot[e] critical thinking and uphold[ ] the separation of church and state." App. 140. Freethought advocates its view of proper church-state separation by filing complaints and protesting public religious displays.

In 2012, Freethought organizer and spokesman Justin Vacula was a student at Marywood University in Scranton. One day during his commute to campus, Vacula noticed a "God Bless America" message on the outside of a COLTS bus. The message—which scrolled across the bus’s digital route-information display when enabled by the driver—was added by the manufacturer after the terrorist attacks of September 11, 2001. Vacula complained and COLTS removed the message from its software. This upset some drivers, including one who defiantly displayed a "God Bless America" magnet on the inside of his bus. Vacula complained again, and COLTS made the driver remove it.

Because of these expressions of religious sentiment, Freethought proposed to run a "response" advertisement to "challenge a potential church/state violation and test COLTS’[s] advertising policy." App. 1553. The proposed ad simply read "Atheists," and included Freethought’s web address, superimposed on a blue sky with clouds. Vacula said the ad was meant to show local religious believers that there are atheists in the community and to provide a resource for those believers to learn about Freethought. The ad would also tell other nonbelievers in the region that they are "not alone" and that "a local organization for atheists exists." App. 1553.

Freethought submitted its proposal in January 2012, but COLTS rejected the ad. Communications director Gretchen Wintermantel decided Freethought "wanted to advertise so that they could spark a debate on our buses." App. 1098. And the word "atheists" (or, for that matter, the words "Jews" or "Muslims") might do just that. App. 1099. In rejecting Freethought’s proposal, COLTS relied on a policy it had adopted in 2011 that banned ads for tobacco products, alcohol, firearms, and political candidates. App. 686. It also banned ads that in COLTS’s "sole discretion" are "derogatory" to racial, religious, and other specified groups. Id . It even prohibited ads that are "objectionable, controversial[,] or would generally be offensive to COLTS’[s] ridership." Id .

Before 2011 COLTS had no policy—though it reserved in its contracts the right to reject "objectionable or controversial" ads. E.g. , App. 340. It never exercised that right until Wintermantel and her boss rejected an ad warning that "Judgment Day" was approaching. App. 56–57, 1051. They did so even though COLTS had routinely run religious ads in the past with no problem. That included ads for churches, the Office of Catholic Schools, and the evangelist Beverly Benton—who promised a "Saturday night miracle service" at a convention she headlined. App. 477. There is no evidence of record that those ads or any others had elicited a passenger complaint. Partisan political ads, gambling ads, and ads for alcoholic beverages all ran without incident. Even an ad for a virulently racist and anti-Semitic website was permitted without apparent complaint. COLTS nevertheless rejected the "Judgment Day" ad, believing its religious character could rile up passengers.

The "Judgment Day" experience convinced Wintermantel it was time to implement a formal policy. She began researching other transit systems’ policies and identified controversies in other cities kindled by inflammatory ad campaigns. She reviewed a New York Times article about an atheist ad campaign in Fort Worth, which had drawn competing religious ads and a pastor-led boycott. The article also noted that atheist bus ads and billboards had been vandalized in Detroit, Tampa Bay, and Sacramento. In Cincinnati, the Times reported, a landlord took an atheist ad down after receiving threats. If all that could happen, Wintermantel thought, similar ads could upset COLTS riders and cause disturbances on its buses. So she drafted the 2011 policy and the COLTS board approved it.

COLTS rejected Freethought’s first "Atheists" ad proposal in 2012 and a similar one in 2013. These rejections were based on the 2011 policy’s vaguest provision. COLTS had decided, in its "sole discretion," that the "Atheists" ad would be controversial. The first rejection was by phone, but the second came by letter which stated:

COLTS does not accept advertisements that promote the belief that "there is no God" or advertisements that promote the belief that "there is a God" .... The existence or nonexistence of a supreme deity is a public issue. COLTS believes that your proposed advertisement may offend or alienate a segment of its ridership and thus negatively affect its revenue.
COLTS does not wish to become embroiled in a debate over your group’s viewpoints.

App. 701.

About a week later, COLTS enacted a new policy to "clarify" the 2011 policy. App. 59–60. This 2013 policy is still in effect. It announced that COLTS opened its ad space "for the sole purpose of generating revenue for COLTS while at the same time maintaining or increasing its ridership." App. 687. Besides banning many of the same ads as the 2011 policy (including "disparaging" ads and ads for firearms, alcohol, and tobacco), the 2013 policy featured new prohibitions on religious and political messages. COLTS reasoned that many have strong feelings about religion and politics, so excluding those messages would help keep the peace. The religion provision barred ads:

that promote the existence or non-existence of a supreme deity, deities, being or beings; that address, promote, criticize or attack a religion or religions, religious beliefs or lack of religious beliefs; that directly quote or cite scriptures, religious text or texts involving religious beliefs or lack of religious beliefs; or [that] are otherwise religious in nature.

App. 687–88. The politics provision barred partisan and electioneering ads, and ads that "involv[e] an issue reasonably deemed by COLTS to be political in nature in that it directly or indirectly implicates the action, inaction, prospective action, or policies of a governmental entity." App. 687.

When Freethought proposed a third "Atheists" ad, COLTS rejected it under the 2013 policy’s religious speech prohibition. COLTS reiterated its position that the "existence or non-existence of a supreme deity is a public issue." App. 704. "It is COLTS’[s] goal to provide a safe and welcoming environment on its buses for the public at large," the rejection letter explained, and "[t]he acceptance of ads that promote debate over public issues such as abortion, gun control or the existence of God in a confined space like the inside of a bus detracts from this goal." Id.

Eventually, Freethought proposed an ad that dropped the word "Atheists" and simply listed its name and web address. Wintermantel consulted COLTS’s attorney, who thought it was a borderline case under the 2013 policy. "[Vacula] is being tricky," the lawyer opined, but he conceded the ad might not violate COLTS’s religious or political speech prohibitions, so they needed to research the matter. App. 1528. COLTS ultimately accepted the ad. But Freethought would still like to run its thrice-rejected "Atheists" ad, which "more clearly explain[s] who its members are." Freethought Br. 19. So it sued under 42 U.S.C. § 1983.

II

Freethought challenged COLTS’s 2013 policy, seeking a declaratory judgment and a permanent injunction forbidding COLTS from enforcing the policy. The District Court ruled for COLTS after a one-day bench trial. The Court held COLTS’s policy viewpoint neutral, reasoning that the religious speech prohibition put the entire subject of religion out of bounds. It also deemed COLTS’s ad space a limited public forum, even though it had probably once been a designated public forum. The Court grounded that conclusion in COLTS’s statement of intent "not to become a public forum" and its "practice of permitting only limited access to the advertising spaces on its buses." Ne. Pa. Freethought Soc’y v. Cty. of Lackawanna Transit Sys. , 327 F. Supp. 3d 767, 779–80 (M.D. Pa. 2018). Holding Freethought’s "Atheists" ad outside the forum’s bounds, the Court turned to whether that restriction was reasonable.

The ad space was first opened, the Court found, to raise revenue. With its 2013 policy, COLTS added the purpose of "maintaining or increasing COLTS’[s] ridership." Id. at 781. The Court held the policy’s restrictions were reasonably connected to those goals. First, the policy was intended to "keep COLTS neutral on matters of...

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