Belfiore ex rel. Situated v. Procter & Gamble Co.

Decision Date05 October 2015
Docket Number14-CV-4090
PartiesANTHONY BELFIORE, Individually and on Behalf of All Others Similarly Situated, Plaintiff, v. THE PROCTER & GAMBLE COMPANY, Defendant.
CourtU.S. District Court — Eastern District of New York
MEMORANDUM & ORDER

Related cases: 14-CV-1142 15-CV-2909 15-CV-2910 15-CV-2928 15-CV-4579

Appearances

Anthony Belfiore:

Lester L. Levy

Michele Fried Raphael
Roy Herrera
Matthew Insley-Pruitt
Robert Scott Plosky

Wolf Popper LLP

845 Third Avenue

12th Floor

New York, NY 10022

(212)759-4600

llevy@wolfpopper.com

mraphael@wolfpopper.com

minsley-pruitt@wolfpopper.com

rplosky@wolfpopper.com

The Procter and Gamble Company:

Emily Henn

Covington & Burling LLP

333 Twin Dolphin Drive

Suite 700

Redwood Shores, CA 94065

(650) 632-4715

ehenn@cov.com

Andrew D. Schau
Claire Catalano Dean
Michael Sochynsky

Covington & Burling LLP

The New York Times Building

620 Eighth Avenue

New York, NY 10018

(212) 841-1078

aschau@cov.com

ccdean@cov.com

msochynsky@cov.com

swinner@cov.com

Cortlin Lannin

Covington & Burling LLP

One Front Street

San Francisco, CA 94111

(415) 591-6000

clannin@cov.comJACK B. WEINSTEIN, Senior United States District Judge:

Table of Contents

I. Introduction ............................................................................................................................... 5
II. Facts .......................................................................................................................................... 7
III. Pending Litigation and Administrative Proceedings .............................................................. 12
A. Litigation ........................................................................................................................... 12
1. In This Court ................................................................................................................ 12
2. Other Jurisdictions ........................................................................................................ 14
3. Municipal Plaintiffs ...................................................................................................... 17
B. Federal Trade Commission Action Against Competitor of Defendant ............................ 17
C. Informal Inquiry by FTC of Defendant ............................................................................ 21
D. Proposed Legislation in New York City ........................................................................... 22
E. Warnings by Municipalities to Residents ......................................................................... 22
F. Public Discourse Regarding "Flushable" Wipes .............................................................. 23
IV. What is "Flushable"? .............................................................................................................. 24
A. According to Plaintiff ....................................................................................................... 24
B. According to Plaintiff's Expert ......................................................................................... 24
C. According to Defendant .................................................................................................... 25
D. According to Defendant's Experts .................................................................................... 26
E. According to Other Experts .............................................................................................. 27
F. According to The Association of the Nonvwoven Fabrics Industry & European Counterpart ....................................................................................................................... 28
G. According to Federal Trade Commission ......................................................................... 29
H. According to Dictionaries ................................................................................................. 29
I. Lack of Consumer Surveys ............................................................................................... 30
V. Procedural History and Instant Motions ................................................................................. 30
VI. Expert Reports ........................................................................................................................ 32
A. Plaintiff's Expert: Colin B. Weir ...................................................................................... 32
B. Defendant's Expert: Carol A. Scott, Ph.D. ........................................................................ 34
VII. New York General Business Law § 349 ........................................................................... 35
VIII. N.Y. C.P.L.R. § 901(b)'s Limits on Predetermined Damages and Shady Grove ............. 36
A. Erie .................................................................................................................................... 36
B. N.Y. C.P.L.R. § 901(b) and Federal Rule of Civil Procedure 23 ..................................... 38
C. Shady Grove ...................................................................................................................... 41
D. Shady Grove Is Binding .................................................................................................... 47
IX. Class Action ............................................................................................................................ 48
A. Rule 23(a)(1): Numerosity ................................................................................................ 51
B. Rule 23(a)(2): Commonality ............................................................................................. 52
C. Rule 23(a)(3): Typicality .................................................................................................. 56
D. Rule 23(a)(4): Adequacy of Representation ..................................................................... 59
E. Implied Requirement of Ascertainability .......................................................................... 61
F. Federal Rule of Civil Procedure 23(b) Factors ................................................................. 64
1. Rule 23(b)(2) Injunctive Relief .................................................................................... 64
a. Article III Standing ....................................................................................................... 64
b. Likely 23(b)(2) Class Certification .............................................................................. 66
2. Rule 23(b)(3) Damages ................................................................................................ 67
a. 23(b)(3): Predominance ................................................................................................ 68
b. 23(b)(3): Superiority .................................................................................................... 73
c. Likely Denial of 23(b)(3) Class Certification .............................................................. 78
X. Primary Jurisdiction Doctrine ................................................................................................. 79
A. Law ................................................................................................................................... 79
B. Federal Trade Commission ............................................................................................... 84
C. Application of Law to Facts .............................................................................................. 88
1. Control by Judges or the Federal Trade Commission? ................................................ 89
2. Federal Trade Commission's Discretion ...................................................................... 89
3. Inconsistent Rulings? ................................................................................................... 90
4. Existing Consideration by Federal Trade Commission ................................................ 90
5. Advantages Versus Costs ............................................................................................. 90
XI. Court's Inherent Authority to Stay Decision on Class Certification ...................................... 91
XII. Conclusion ........................................................................................................................ 92
I. Introduction

This consumer class action is stayed because the Federal Trade Commission ("FTC") probably can protect consumers more effectively than this court.

Six related putative class actions are pending in this court. Consumers allege they paid a premium for "flushable" wipes—moist towelettes intended for use in place of, or in addition to, toilet paper—that are not actually "flushable." Similar class actions are pending in other courts. A number of municipalities have brought a class action against manufacturers of similar products, claiming clogging of their sewage disposal facilities.

The FTC is engaged in an ongoing inquiry into defendant's use of the term "flushable." One of defendant's competitors recently negotiated a consent agreement with the FTC, which would limit that manufacturer's description of its products as "flushable."

The "flushable" industry has sales in the multi-billion dollar range. It includes many manufacturers, different designs, and a variety of brands. One flushable wipe begins to disintegrate upon entering the toilet bowl. Defendant's, designed to break down through chemical processes and physical manipulation, shows no signs of coming apart while in a home's plumbing, or possibly even after it reaches a municipal sewage plant.

Plaintiff Anthony Belfiore ("plaintiff") moves to certify a class of consumers in New York who purchased wipes marked "flushable" manufactured by defendant. He claims that the "flushable" wipes, for which he paid a premium over nonflushable moistened wipes, are not "flushable." Originally, plaintiff sought money damages, either based on the premium...

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