Home Design Servs., Inc. v. Turner Heritage Homes, Inc.
Decision Date | 31 March 2015 |
Docket Number | Case No. 4:08cv355/MCR/CAS. |
Citation | 101 F.Supp.3d 1201 |
Parties | HOME DESIGN SERVICES, INC., Plaintiff, v. TURNER HERITAGE HOMES, INC., et al., Defendants. |
Court | U.S. District Court — Northern District of Florida |
Jon Douglas Parrish, Kirt Ross Posthuma, David P. Fraser, Floyd S. Yarnell, Parrish White & Lawhon PA, Naples, FL, for Plaintiffs.
Jeffrey Scott Boyles, Brian R. Gilchrist, Ryan Thomas Santurri, Allen, Dyer, Doppelt, Milbrath & Gilchrist, P.A., Orlando, FL, Kirt Ross Posthuma, Parrish Lawhon & Yarnell PA, Naples, FL, for Defendants.
Plaintiff Home Design Services, Inc. (“Home Design”) filed this suit against Defendants for copyright infringement of an architectural home design titled “HDS–2089,” claiming that Defendants built 165 infringing homes as part of their “Laurent”and “Dakota” designs based on slightly modified copies of the HDS–2089. A five-day jury trial was held in March 2014, with a focus on whether the Laurent and Dakota designs were sufficiently similar to the HDS–2089 to constitute infringement.1The jury returned a verdict in favor of Home Design, finding that HDS–2089 was a validly registered and original work to which Defendants had access, that all of Defendants' allegedly infringing home designs were substantially similar to HDS–2089 and were not independently created, and that each Defendant infringed Home Design's copyright. The jury awarded Home Design $127,760 in actual damages, and zero in lost profits. Pending before the Court are the parties' Motions for Judgment as a Matter of Law and alternative Motions for a New Trial, which require the Court to decide, first, whether the evidence supports the jury's verdict on infringement and, second, whether the jury's damages award fails to account for the evidence of Defendants' profits presented at trial.2On careful consideration of the record and relevant law, the Court finds that the jury's verdict on infringement must be overturned. Additionally, should the Eleventh Circuit disagree and reinstate the jury's verdict, the Court also finds that the jury's verdict on damages should stand.
Home Design is a residential design firm that sells pre-drawn house plans through magazine publications and websites. The company serves different clients, including builders who seek routine designs with square-footage specifications, individuals who want a custom home from scratch, and those who want to modify one of Home Design's stock plans for building. The price of Home Design's stock plans varies based on square footage, but those purchased for a one-time use typically cost around $1,000.3Defendants Doug Turner and his father, Fred Turner, were directors of Defendant, Turner Heritage Homes, Inc., a general contracting company that built homes in planned residential communities until it went out of business in 2009. At the time of Defendants' alleged infringing activity, Turner Heritage Homes had multiple “selling companies” that sold homes to buyers in particular communities. The selling companies had no employees or offices of their own, and were managed directly by the Turners.4According to Doug Turner, Turner Heritage Homes did not design plans but instead purchased plans for its homes from a company called Creative Residential Design. 5
Defendants conceded that the Laurent home plan was created in 1999, and that their Dakota plan was simply a slight modification of the Laurent, with the primary distinction being the Dakota's inclusion of a “his and hers” closet.
Two key issues at trial were whether HDS–2089 is an original design deserving of copyright protection, and whether the Turners had access to the design. Home Design's chief executive officer, James Zirkel, testified that he created HDS–2089 in 1991 for a builder named Bill Silliman.6Home Design registered HDS–2089 with the Copyright Office in August 1991,7and aggressively marketed the work during the mid–1990s, selling the plan over 3,000 times. From 1989 through 2005, Home Design attended annual marketing events where it displayed HDS–2089, along with its magazines and plan books. Defendant Doug Turner purchased a plan book at one of these events in 1994. Although it is unclear whether the plan book Turner purchased included HDS–2089, it was undisputed that the plan was on display at Home Design's event booths and also that Home Design's employees were instructed to provide the annual magazine, which included the HDS–2089 floor plan, to each builder who purchased a plan book. It was also undisputed that Doug Turner was on Home Design's mailing list for the company's magazines in 1995 and 1997, and that those particular editions included the HDS–2089 floor plan.
Much of the testimony at trial focused on the similarities and dissimilarities between HDS–2089 and Defendants' Laurent and Dakota plans. Zirkel compared the HDS–2089 floor plan with one of the first few Laurent homes that Defendants built.8
According to Zirkel, the two plans were similar “except for a few minor parts.” Differences that Zirkel identified, which he felt were “minor,” included different placements of the fireplaces; different orientations of the water closets; and the fact that the Laurent has a square corner on a wall whereas the corresponding wall in HDS–2089 is angled with different dimensions. Zirkel conceded that there were nearly twenty distinct differences between the HDS–2089 and the Laurent he was asked to compare, but reiterated that there are “numerous small changes, but not major changes” in the designs, and that some of those differences he considered “options.”9
Home Design's expert Kevin Alter compared HDS–2089 to the Laurent and Dakota designs and testified that he found the plans “extraordinarily similar,” to the point he felt the HDS–2089 may have been copied. Alter noted that 10 Alter found the “overall organization of traffic patterns” identical and the arrangement of rooms the same. He acknowledged “modest differences” among the designs, but felt that some of those differences did not make sense in the Laurent design, suggesting that HDS–2089 had been copied. For example, he said that “[t]he master bath water closet faces this way [but in Defendants' plan] it is turned ... [resulting in] wasted space here in a plan that is otherwise very, very efficient....”11Finally, Alter considered certain distinctions between the plans insignificant, such as the placement of the fireplace, calling them “afterthoughts.”
Defense expert Robert Koch reviewed HDS–2089 and another Laurent design, and identified substantial dissimilarities between the designs, many of which he attributed to the Laurent's more “traditional” design as compared to the HDS–2089, which he felt was designed to be a “modern,” “casual,” and “relaxed” home. According to Koch:
On the matter of damages, Home Design...
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