By the
Commission: Commissioners Abernathy, Copps, and Adelstein
issuing separate statements.
I.
INTRODUCTION
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1
II.BACKGROUND
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3
A. Description of the Applicants
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3
1. ALLTEL Corporation
................................................................................................................
3
2. Western Wireless Corporation
..................................................................................................
6
B. Description of Transaction
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10
C. Applications and Review Process
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13
1. Commission Review
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13
2. Department of Justice Review
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16
III.
STANDARD OF REVIEW AND PUBLIC INTEREST FRAMEWORK
.......................................... 17
IV.COMPETITIVE
ANALYSIS
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22
A. Market Definition
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25
1. Product Market Definition
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25
2. Geographic Market Definition
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32
3. Market Participants
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37
B. Potential Competitive Harms
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40
1. Market Concentration
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40
2. Horizontal Issues
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52
a. Unilateral Effects
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54
b. Coordinated Interaction
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85
c. Cellular One Brand
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94
3. Vertical Issues – Roaming
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99
a. Background
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100
b. Discussion
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108
4. Market-by-Market Evaluation
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110
a. Analytical Standard
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110
b. Results of Analysis
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118
C. Public Interest Benefits
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132
1. Introduction
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132
2. Analytical Framework
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135
3. Increased Footprint
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138
4. Improvements in Service Quality
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141
5. Promotion of Next-Generation Services
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143
6. Economies of Scale and Operating Synergies
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144
7. Improved Roaming in Rural Areas
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152
8. Support for Homeland Security and Public Safety
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155
9. Conclusion
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158
V.
CONDITIONS/REMEDIES
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159
A. Operating Unit Divestitures
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162
B. Operation of Divestitures
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163
VI.CONCLUSION
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170
VII.
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ORDERING CLAUSES 171
APPENDICES:
Appendix
A: Commenting Parties and Petitioners
Appendix
B: List of Markets Identified for Further Analysis by Initial
Screen
Appendix
D: Market-Specific Analysis of Markets Not Involving
Divestiture
1. In
this Order, we consider applications filed by Western
Wireless Corporation ("WWC") and ALLTEL Corporation
("ALLTEL") (collectively, the
"Applicants") for consent to transfer control of
all licenses and authorizations held by WWC and its
subsidiaries to ALLTEL. The Applicants generally seek
Commission approval of the transfer of control of WWC's
licensee subsidiaries to ALLTEL. This transfer of control
would take place as a result of the proposed merger of WWC
into Wigeon Acquisition LLC ("Wigeon"), a limited
liability company wholly owned by ALLTEL. The applications
pertain to licenses for the Part 22 Cellular Radiotelephone
Service ("Cellular"), the Part 22 Paging and
Radiotelephone Service, the Part 24 Personal Communications
Service ("PCS"), the Part 90 Industrial/Business
Pool Service, the Part 90 Private Carrier Paging Service, the
Part 90 Specialized Mobile Radio Service, the Part 101 Common
Carrier Fixed Point-to-Point Microwave Service, and the Part
101 Local Multipoint Distribution Service. Additionally, the
Applicants are seeking consent to the assignment and transfer
of control of two international section 214 authorizations
from WWC to Wigeon.
2.
Pursuant to sections 214(a) and 310(d) of the Communications
Act of 1934, as amended ("Communications Act"),
[1] we must
determine whether the Applicants have demonstrated that the
proposed acquisition of WWC would serve the public interest,
convenience, and necessity. Based on the record before us, we
find that the Applicants have generally met that burden.
Competitive harm is unlikely in most mobile telephony
markets, primarily because of the complementary footprints of
ALLTEL and WWC. Our case-by-case analysis did, however,
indicate that in sixteen markets likely competitive harms
exceed the likely benefits of the transaction. In these
areas, we impose narrowly-tailored conditions that will
effectively remedy the potential for these particular harms.
A.
Description of the Applicants
3.
ALLTEL is a publicly-traded Delaware corporation,
headquartered in Little Rock, Arkansas.[2]Through its subsidiaries,
ALLTEL primarily provides wireless and wireline telephone
services to more than 13 million customers in mid-sized
cities and rural areas in 26 states throughout much of the
Southeast and portions of the Northeast, Southwest, and upper
Midwest United States.[3] For fiscal year 2004, ALLTEL reported
approximately $8.2 billion in revenues.[4]
4.
Specifically, ALLTEL provides wireless communications
services to more than 8.6 million customers in 24
states.[5]
ALLTEL provides analog and digital wireless
telecommunications services to its customers on 850 MHz band
Cellular licenses and 1900 MHz band PCS licenses using Code
Division Multiple Access ("CDMA")
technology.[6]
Furthermore, ALLTEL is deploying 1xRTT and EV-DO to provide
enhanced wireless data services.[7] Currently, ALLTEL owns a majority
interest in Cellular and PCS wireless operations covering a
total aggregate population ("POPs") of
approximately 62.5 million.[8]As of December 31, 2004, ALLTEL had a
penetration rate, which is the number of customers as a
percentage of the total population in...