In re WA Sheaffer Pen Co.

Citation158 F.2d 390
Decision Date09 December 1946
Docket NumberPatent Appeal No. 5211.
PartiesIn re W. A. SHEAFFER PEN CO.
CourtUnited States Court of Customs and Patent Appeals

Thorley von Holst, of Chicago, Ill. (M. Hudson Rathburn, of Chicago, Ill., and Edwin R. Hutchinson, of Washington, D. C., of counsel), for appellant.

W. W. Cochran, of Washington, D. C. (Pasquale J. Federico, of Washington, D. C., of counsel), for Commissioner of Patents.

Before GARRETT, Presiding Judge, and BLAND, HATFIELD, JACKSON, and O'CONNELL, Associate Judges.

O'CONNELL, Associate Judge.

This is an appeal from the decision of the Commissioner of Patents refusing to register appellant's mark "Fineline," 65 USPQ 171, as applied to mechanical pencils, parts thereof, and leads therefor. The ground of refusal was that the mark is descriptive of the character or quality of the goods with which it is used and its registration prohibited under Section 5(b) of the Trade-Mark Act of February 20, 1905, 15 U.S.C. § 85(b).

In its application appellant alleged that it had continuously used and applied its trade-mark to the goods since August 19, 1938.

The Examiner of Trade-Marks took the position, which was upheld by the Commissioner of Patents, "that the mark is descriptive of the goods, because it conveys the information that applicant's pencils will produce a fine written line."

The commissioner properly held that "it is now well settled that a mark is descriptive within the meaning of the Act if it describes the intended purpose, function, or use, of the goods to which it is applied."

Citing Sierra Chemical v. Berettini et al., 7 Cir., 33 F.2d 397, appellant directs attention in its brief to the fact that the involved mark is not of that class of trademarks known as arbitrary and fanciful, and citing O'Rourke v. Central City Soap Co., C.C.Mich., 26 F. 576, 578, directs attention, in italics, to the principle of law upon which it relies herein — "* * * There is, however, a class of words which, though not descriptive of the article, are suggestive of some supposed advantage to be derived from using it, or some effect produced by its use. These have been ordinarily, though not always, upheld as valid trademarks. * * *."

The sole question to be determined therefore is whether "Fineline" is descriptive of the character or quality of the goods; or whether as urged by appellant the mark "at most is suggestive of a possible result which may or may not be achieved in the use of a mechanical pencil."

Appellant argues that its mechanical pencil, or the lead used therein, does not necessarily make a fine line, that "Fineline" denotes an attribute which becomes apparent only when the article is used; and that a description of the goods does not by any stretch of the imagination include a line, fine or otherwise.

Appellant argues further in its brief that — * * * Appellant's pencils and leads may or may not make a line that could be described as "fine," depending on the manner in which the pencil is manipulated, the texture and hardness of the lead employed, and the standards of comparison used. To some users of appellant's pencils a thick heavy line might be described as a "good" or "fine" line.

It is true that appellant's mark does not describe a mechanical...

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26 cases
  • Farm Service, Inc. v. U.S. Steel Corp.
    • United States
    • Idaho Supreme Court
    • May 27, 1966
    ...Inc. v. Nat. Flexitize Corp., 335 F.2d 774 (2nd Cir. 1964); "Fine Line" to describe an automatic lead pencil, In re W. A. Sheaffer Pen Co., 158 F.2d 390, 34 CCPA 771 (1946); "Ruberoid" for a flexible waterproof roofing material, Standard Paint Co. v. Trinidad Asphalt Mfg. Co., 220 U.S. 446,......
  • Southwestern Bell T. Co. v. Nationwide Ind. Dir. Serv., Inc.
    • United States
    • U.S. District Court — Western District of Arkansas
    • January 4, 1974
    ...the reason that they literally describe the article upon which they are used; i. e., advertising printed on yellow pages. In re W. A. Sheaffer Pen Co., 158 F.2d 390, 34 CCPA (Patents) 771 (1946) — "Fineline" pens; Keller Products v. Rubber Linings Corp., 213 F.2d 382 (7th Cir. 1954) — "Tub-......
  • General Controls Co. v. Hi-G, Inc.
    • United States
    • U.S. District Court — District of Connecticut
    • December 29, 1962
    ...from their source of origin. Proxite Products, Inc. v. Bonnie Brite Products Corp., 206 F.Supp. 511 (S.D.N.Y.1962); In re W. A. Shaeffer Pen Co., 158 F.2d 390 (C.C.P.A.1946). The exposure to the forces of shock and acceleration of gravity upon operational products used in the complex machin......
  • Safeway Stores, Inc. v. Safeway Properties, Inc.
    • United States
    • U.S. Court of Appeals — Second Circuit
    • August 14, 1962
    ...and are not considered by the public as words of identification are considered to be words of description. See In re W. A. Sheaffer Pen Co., 158 F.2d 390, 391, 34 CCPA 771 (1946). Descriptive words receive less protection under the law of trademarks than fanciful or coined words because wor......
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