Native Am. Arts, Inc. v. Peter Stone Co.

Decision Date09 June 2015
Docket NumberNo. 08 C 3908,08 C 3908
CourtU.S. District Court — Northern District of Illinois
PartiesNATIVE AMERICAN ARTS, INC., Plaintiff, v. PETER STONE CO., U.S.A., INC., Defendant.

Magistrate Judge Jeffrey Cole

MEMORANDUM OPINION AND ORDER

Native American Arts ("NAA") is suing Peter Stone Company ("Stone") under the Indian Arts and Crafts Act ("IACA"), 25 U.S.C. § 305, et seq., which forbids selling merchandise "in a manner that falsely suggests it is Indian produced, an Indian product, or the product of a particular Indian or Indian tribe or Indian arts and crafts organization....." § 305e(a). See Native American Arts, Inc. v. Waldron Corp., 399 F.3d 871 (7th Cir. 2005). The purpose of the Act is to protect consumers and the makers of authentic Native American goods from false representations of a product's "origin or authenticity." See 68 Fed.Reg. 35164 (describing the Indian Arts and Crafts Act as "essentially a truth-in-marketing law designed to prevent, through both civil and criminal sanctions, marketing of products in a manner that falsely suggests such products are produced by Indians when the products are not, in fact, made by an Indian as defined by the 1990 Act."). See Native American Arts, Inc. v. Hartford Cas. Ins. Co., 435 F.3d 729, 733 (7th Cir. 2006); Waldron Corp., supra.

The Act authorizes suit by an aggrieved Indian, Indian tribe, or Indian arts and crafts organization. §305e(b) and(d). A successful plaintiff may recover the greater of treble damages, including any and all gross profits accrued by the defendant as a result of its prohibited activities,or "in the case of each aggrieved individual Indian, Indian tribe, or Indian arts and crafts organization, not less than $1,000 for each day on which the offer or display for sale or sale continues." §3053(b)(2)(A);(B). See generally Fern L. Kletter, Validity, Construction, and Application Indian Arts and Crafts Act of 1990, Indian Arts and Crafts Enforcement Act of 2000, and Indian Arts and Crafts Amendments Act of 2010, 62 A.L.R. Fed.2d 63 (2012).1

In its initial Rule 26 disclosures, NAA sought $5,000 in "estimated damages... based on competitive injuries, including Defendant's gross profits on violative products sold." [Dkt. 249-24 ¶3]. There was no further explanation for this figure, and no documents were offered to support it notwithstanding the specific strictures of Rule 26. $14,235,000 was sought in estimated statutory damages. Id. It was not until the summary judgment briefing that the claimed statutory damages escalated to $36,144,000. [Dkt. #295-2, 1(79]. These figures were based on the defendant's purportedly unlawful gross sales of $26,000 in goods over a two year period.

Stone has filed a motion for summary judgment, arguing that NAA has not established that it has standing to sue under Article III of the Constitution.

I.
A.BASIC SUMMARY JUDGMENT PRINCIPLES

Summary judgment is appropriate when "the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law." Fed.R.Civ.P. 56(a). In a summary judgment proceeding, a court may not weigh the evidence or decide which inferencesshould be drawn from the facts. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 255 (1986). Still, "a factual dispute is 'genuine' only if a reasonable jury could find for either party." Rosario v. Brawn, 670 F.3d 816, 820 (7th Cir. 2012). To survive summary judgment, a non-moving party must "show through specific evidence that a triable issue of fact remains on issues for which the nonmovant bears the burden of proof at trial." Knight v. Wiseman, 590 F.3d 458, 463-64 (7th Cir. 2009). The evidence the nonmovant submits in support of his position must be "sufficiently strong" that a jury could reasonably find for the nonmovant. Id.

B.SUMMARY JUDGMENT UNDER LOCAL RULE 56.1

As always, the facts underlying this summary judgment proceeding are drawn from the parties' Local Rule 56.1 submissions. "For litigants appearing in the Northern District of Illinois, the Rule 56.1 statement is a critical and required component of a litigant's response to a motion for summary judgment." Sojka v. Bovis Lend Lease, Inc., 686 F.3d 394, 398 (7th Cir. 2012). Local Rule 56.1 requires a party seeking summary judgment to include with its motion "a statement of material facts as to which the ... party contends there is no genuine issue and that entitle the ... party to a judgment as a matter of law." Local Rule 56.1(a)(3); Ciomber v. Cooperative Plus, Inc., 527 F.3d 635, 643 (7th Cir. 2008). Each paragraph must refer to the "affidavits, parts of the record, and other supporting materials" that substantiate the asserted facts. Local Rule 56.1(a)(3); F.T.C. v. Bay Area Business Council, Inc., 423 F.3d 627, 633 (7th Cir. 2005).

The party opposing summary judgment must then respond to the movant's statement of proposed material facts; that response must contain both "a response to each numbered paragraphin the moving party's statement," Local Rule 56.1(b)(3)(B), and a separate statement "consisting of short numbered paragraphs, of any additional facts that require the denial of summary judgment." Local Rule 56.1(b)(3)(C); Ciomber, 527 F.3d at 643. Again, each response, and each asserted fact, must be supported with a reference to the record. Local Rule 56.1(b)(3)(B); Cracco v. Vitran Exp., Inc., 559 F.3d 625, 632 (7th Cir. 2009); Bay Area Business Council, Inc., 423 F.3d at 633.

The district court is entitled to enforce strict compliance with its local rules regarding summary judgment motions. Townsend v. Alexian Bros. Medical Center, 589 Fed.Appx. 338, 339 (7th Cir.2015). The obligations set forth by a court's local rules are not mere formalities. Delapaz v. Richardson, 634 F.3d 895, 899 (7th Cir.2011)."If parties fail to comply with local rules, they 'must suffer the consequences, harsh or not.'" Petty v. City of Chicago, 754 F.3d 416, 420 (7th Cir.2014). The Seventh Circuit has "consistently and repeatedly upheld a district court's discretion to require strict compliance with its local rules governing summary judgment." Id. See also Zuppardi v. Wal-Mart Stores, Inc., 770 F.3d 644, 648-649 (7th Cir.2014); Yancick v. Hanna Steel Corp., 653 F.3d 532, 537 (7th Cir. 2011). Responses and facts that are not set out and appropriately supported in an opponent's Rule 56.1 response will not be considered. Shaffer v. American Medical Association, 662 F.3d 439, 442 (7th Cir. 2011); Bay Area Business Council, 423 F.3d at 633. Consequently, the movant's properly supported facts will be deemed admitted. Apex Digital, Inc. v. Sears, Roebuck & Co., 735 F.3d 962, 965 (7th Cir. 2013).

II.FACTUAL BACKGROUND

NAA is an "Indian Arts and Crafts Organization," owned by Matthew and Mary Mullen, whoare enrolled members of the Ho-Chunk Nation.2 The Mullens sell Indian craft items, ranging from dream catchers and pottery to jewelry to figurines and beyond.3 They operate a store in Tinley Park, Illinois, and also sell items through a website called "catchyourdreams.com." NAA has been in business for nearly 20 years [Dkt. #279-1, ¶90; #298-2, ¶¶ 4-7], and, in that time has, according to Mr. Mullen, garnered $1.25 million in revenue from the sale of Native American arts and crafts. [Dkt.#279-1, ¶94; # 298-2, ¶ 16]. Apart from this statement, there is no proof in the form of any business records that have been offered into evidence. Indeed, there is no evidence on this record that NAA even maintain business records - and the citation provided to support the figure has nothing to do with revenues; it says conclusorily that NAA has a significant web presence - whateverthat may mean. [Dkt. # 279-1, ¶ 94; Pl.Ex. 1, ("Mullen Dec."), ¶ 26].4

Crediting Mr. Mullen's unsupported assertion, NAA's gross receipts come to less than $70,000 a year. NAA's profits, if any, are anyone's guess - again there are no records, but the numbers cannot be too impressive. Mr. Mullen claims that in the 18 years NAA has been in business, it has spent $52,000 in advertising - which averages about $2800 a year. This represents about 4% of NAA's sales. NAA calls that outlay "substantial." [Dkt. # 279-1, ¶ 102]. But that is an opinion, not a fact admissible in summary judgment. Moreover, experts in the field have recommended that small businesses spend 10-12% of their sales times their markup (which is 100%, see infra below), minus rent. http://www.entrepreneur.com/article/54436. We don't know what NAA's rent is, as there are no financial records, and Mr. Mullen does not say what it is. But the before-rent recommended figure would be $7,000 to $8,400 annually, or almost three times the amount NAA spends.

Mr. Mullen also claims that NAA has spent $25,000 on its website, or about $1400 a year. There is no claim there was either an upward or downward adjustment following the defendant's sale of its products and no proof that its sales have, in fact, diminished. This does not seem particularly "substantial." (Pl.Ex. 1. ¶33). NAA states that it employs artists from Indian Tribes, but does not say how much their salaries are or how many. [Dkt. # 279-1, ¶ 103]. Also, according to Mr. Mullen, NAA marks up every item it purchases from a Native American artisan once; that is, an item that costs NAA $20 is sold for $40. (Pl.Ex. 1, ¶ 78). Then there is the rent on NAA's brick and mortar store. It's mostly guesswork in the absence of business records, but NAA's annual profit wouldseem to not exceed $30,000 per annum. The statutory damages NAA wants from Stone - over $36 million, representing an amount that NAA would be unable to generate in gross revenues over the course of more than two centuries. If we are talking about profits, it would take NAA half a millennium to reach that lofty summit based on past performance.

What did Stone do to warrant this? In 2006, it began selling jewelry designed by Wendy Whiteman, which she called the "Wolfwalker" Collection. On its website, Stone...

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