North Atlantic Operating Co., Inc. v. DRL Enterprises, Inc.

Decision Date01 July 2016
Docket NumberCancellation 92042927,92042928,92043031
CourtTrademark Trial and Appeal Board
PartiesNorth Atlantic Operating Company, Inc., North Atlantic Trading Company, Inc., and National Tobacco Company v. DRL Enterprises, Inc. Opposition Nos. 91158276, 91158552, 91158568, 91158696, 91158816, 91158978, 91158980, 91158981, 91159360

This Opinion is not a Precedent of the TTAB

Hearing: June 28, 2016

Richard S. Mandel of Cowan, Liebowitz & Latman, P.C. for North Atlantic Operating Company, Inc., North Atlantic Trading Company, Inc., and National Tobacco Company.

Anthony J. McShane of Neal, Gerber & Eisenberg LLP for DRL Enterprises, Inc.

Before Quinn, Bergsman and Lykos, Administrative Trademark Judges.

OPINION

Bergsman, Administrative Trademark Judge.

DRL Enterprises, Inc. (hereinafter Defendant) has registered the marks listed below for cigarette rolhng papers, in Class 34:[1]

1. Registration No. 1481006 for the mark 1.0 (stylized) shown below:[2]

(Image Omitted)

2. Registration No. 1331207 for the mark 1.5 (stylized) shown below:[3]

(Image Omitted)

3. Registration No. 1328866 for the mark 1.25 (stylized) shown below:[4]

(Image Omitted)

Defendant has applied to register the marks listed below for cigarette rolling papers:

1. Serial No. 76369872 for the mark 1.25 (typed drawing form);[5] and

2. Serial No. 78157851 for the mark 1.5 (typed drawing form).[6]

On August 7, 2001, Defendant applied to register the marks listed below for cigarettes, in Class 34, based upon Defendant's allegation of a bona fide intention to use the marks in commerce under Section 1(b) of the Trademark Act:

1. Serial No. 76296943 for the mark 1.25 (stylized) shown below;

(Image Omitted)

2. Serial No. 76296931 for the mark 1.25 (typed drawing form);

3. Serial No. 76296926 for the mark 2.0 (typed drawing form);

4. Serial No. 76158978 for the mark 1.5 (stylized) shown below;

(Image Omitted)

5. Serial No. 76296945 for the mark 1.5 (typed drawing form);
6. Serial No. 76296942 for the mark 1.0 (typed drawing form);
7. Serial No. 76296941 for the mark 1.0 (stylized form) shown below:

(Image Omitted)

North Atlantic Operating Company, Inc., North Atlantic Trading Company, Inc., and National Tobacco Company (hereinafter "Plaintiffs") petitioned to cancel the registered marks for cigarette rolling papers, and opposed the registration of the marks 1.25 and 1.5, in typed drawing form and stylized form, for cigarette rolling papers on the grounds that they are generic terms for cigarette rolling papers and, in the alternative, that they are merely descriptive of the size of the cigarette rolling papers.[7]

Plaintiffs opposed the registration of the marks for cigarettes on the grounds that the respective marks 1.0, 1.25, 1.5, and 2.0, in typed drawing and stylized form, are generic terms for cigarettes, that they are merely descriptive of the size of the paper in which the cigarette is rolled, and that Defendant lacked a bona fide intent to use the marks to identify cigarettes at the time the applications were filed.[8]

Defendant, in its Answer, denied the salient allegations in the complaints. In six separate affirmative defenses, Defendant alleged, in essence, that Plaintiff's claims are barred by acquiescence on the ground that Plaintiffs previously acknowledged Defendant's ownership of its numeric marks for smoking products.[9]

I. Preliminary Issues
A. Defendant's objections to evidence.

In the August 6, 2014 Order, the Board requested that the parties limit their evidentiary issues to objections that may be outcome-determinative.

The parties are discouraged from filing objections that are not outcome-determinative or that do not have an effect on either their position or their adversary's position. The Board will consider all the testimony and evidence keeping in mind the nature of the evidence (e.g., whether it is hearsay, whether it is relevant, etc.) and according the testimony and evidence whatever probative value the testimony and evidence merits.[10]

Nevertheless, Defendant lodged numerous objections. None of the evidence sought to be excluded is outcome-determinative. Moreover, the Board is capable of weighing the relevance and strength or weakness of the objected-to testimony and evidence, including any inherent limitations, and this precludes the need to strike the testimony and evidence. Given these facts, coupled with the number of objections, we see no compelling reason to discuss the specific objections. As necessary and appropriate, we will point out any limitations applied to the evidence or otherwise note that the evidence cannot be relied upon in the manner sought. We have considered all of the testimony and evidence introduced into the record. In doing so, we have kept in mind the various objections raised by the parties and we have accorded whatever probative value the subject testimony and evidence merit.

B. The testimony of Defendant's witnesses Donald Levin and Seth Gold.

As discussed more fully below, the record establishes, and Defendant does not contest, that there are primarily four sizes of cigarette rolling papers: single width, 1¼, 1½, and double wide.[11] Thus, we have concerns about the testimony of Donald Levin, Defendant's Chairman, and Seth Gold, Defendant's Vice President and General Counsel, regarding Defendant's use of the 1.0, 1.25 and 1.5 designations and their relationship to the size of cigarette rolling papers. We are particularly struck by their evasiveness and failure to respond directly to straightforward questions asked by Plaintiffs' counsel. For example, during his discovery deposition, Mr. Levin was unable to recall if his company was currently selling cigarette rolling papers designated as 1¼ and 1½ size, [12] and during his cross-examination deposition, he was unable to identify most of the advertisements that his company had published.[13]

Further, Mr. Levin refused to acknowledge that 1.5 was a number.

Q. Now, when you picked that designation obviously you were aware that you were picking a number, right?
A. No.
Q. Really? You didn't know that 1.5 was a number when you picked it?
A. It was a fanciful term to me. We have to go back in time to this is the Vietnam War, this is the Haight Ashbury era of our lives. I don't know how old you are. I'm not sure if you were living during those days.
Q. I was.
A. There were no cell phones, there was no cable television there was no Internet, there was no digital world. There was talk at that time they were trying to get to the metric system in the United States. I believe we were still on the English system, is it? We used quarters and eighths. So at that time everything was a half. There was no points. So 1.5 to me wasn't a number. It was 1.5. I guess it was -- in terms of today it's a number. I guess then it would have been a number, but I didn't think of it as a number. It was a fanciful trademark.[14]

Mr. Levin dodged answering simple "yes or no" questions such as whether Defendant uses JOB 1.0 in connection with single width paper. We note Defendant's advertisement introducing its JOB 1.0 cigarette rolling paper stating the "New 1.0' Cigarette Paper in new Single-Width Size, the original size cigarette paper for the more experienced rollers."[15]

Q. Were you the person who made the decision to use the designation 1.0?
A. Correct.
Q. And did you actually come up with that designation?
A. I believe so, yes.
Q. And when you chose it were you intending to use it on a single width product?
A. I intended to use it on a product.
Q. A single width product?
A. A product. It wasn't -- again, for sake of clarity, a single width paper has various sizes. There's not such a thing as a size of a single width paper. I don't mean to be difficult with you, but the single width paper made by one manufacturer is different in size perhaps than the size of a different manufacturer. So within the range I wanted to make a single width paper, but it wasn't like this size paper. It was a single width paper, but not necessarily the same single width paper as another single width paper.
Is that clear as mud?
Q. Yes.
A. Okay.
Q. You did intend to use it on what was going to be the smallest of the papers in the line when you selected that designation, correct?
A. At that point in time, yes.[16]

Mr. Gold's testimony was equally evasive. For example, Mr. Gold refused to acknowledge that "Top \A size" is an example of "VA" used in connection with the word "size."[17]

Q. Let's jump ahead to page 170, two pages ahead, the Top products. That says "Top 11/2 size." Have you ever seen that product before?[18]

(Image Omitted)

A. Yes, I have.
Q. And that's also a product distributed by [Defendant], correct?
A. Correct.
Q. And that would be an example of [Defendant] using the designation 11/2 in reference to the word "size, " correct?
A. No.
Q. That would not be an example of that?
A. You say "with reference to the word size" and the answer is with the word "size, " but my point from the earlier testimony, which we have already gone over twice, is that this presentation is used over a variety of dimensions, a variety of surface areas so that it itself is fanciful. It's just a convention in the industry, but, in fact, as we've seen, the variation 16 percent in 11/2, 30 percent in 11/4, it doesn't refer to a particular size, but the word "size" does appear.
So when you say "with reference to size, " that's not correct. With the word "size, " there's a kind of presentation, I would say that's what it is.
Q. The presentation on the product is 1 ½ size, correct?
A. Yes, but it's not with reference to size.
Q. It says "11/2 size" with reference to something other than size is your
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