Rolley, Inc. v. Younghusband

Citation204 F.2d 209
Decision Date29 April 1953
Docket NumberNo. 13389.,13389.
PartiesROLLEY, Inc. v. YOUNGHUSBAND et al.
CourtUnited States Courts of Appeals. United States Court of Appeals (9th Circuit)

Harry Gottesfeld, Joseph A. Brown and Hutchinson & Quattrin, San Francisco, Cal., for appellant.

William G. Mackay, San Francisco, Cal., James R. McKnight and Robert C. Comstock, Chicago, Ill., for appellee.

Before STEPHENS and ORR, Circuit Judges and BYRNE, District Judge.

ORR, Circuit Judge.

Appellant is appealing from a judgment of the District Court enjoining its use of the trade-mark "Voodoo" in connection with perfumes, colognes and similar cosmetic products. The trial court found that appellees are the lawful owners of the trade-mark "Voodoo"; that appellees' products bearing said trade-mark have been and are now extensively advertised and sold in interstate commerce so that such products are understood by the public to be appellees' products; that appellant has used the trademark "Voodoo" without appellees' consent on and in connection with the sale of products which were not those of appellees; and that said use of appellees' trade-mark by appellant is likely to cause confusion in the minds of the purchasing public and has caused injury to appellees. The trial court concluded that appellant had both infringed appellees' trade-mark and engaged in unfair competition.

The primary contention of appellant is that appropriation of the trade-mark in question by its predecessor in interest was prior to that of appellees' predecessor, and, accordingly, appellant is the lawful owner of the mark. It is urged that the findings of the District Court are deficient in that there is no reference to the respective dates of appropriation of "Voodoo" by predecessors in interest of appellant and appellees. Although the trial court made no specific finding on the issue of prior appropriation, it is apparent from the finding of ownership of the trade-mark by appellees and the finding of use of the trade-mark by appellant at dates later than the first use of the same mark by appellees that the District Court rejected appellant's claim of prior appropriation.1

Appellees' rights in the trade-mark are based upon registration No. 363,746 issued therefor to appellees' predecessor on January 3, 1939, by the United States Patent Office under the Act of February 20, 1905, 33 Stat. 724. This registration was republished on August 9, 1949, under the provisions of the Lanham Trade-Mark Act of 1946, 15 U.S.C.A. § 1051 et seq. See 15 U.S.C.A. § 1062(c). The statute provides that registration shall be prima facie evidence of the registrant's exclusive right to use the mark in commerce. 15 U.S.C.A. §§ 1057(b) and 1115(a). While the right to a trade-mark exists independently of the statute, and is not created by it, the courts have recognized that registration creates a rebuttable presumption of validity which must be overcome by a party who challenges it. For example, McCane v. Mims, 1951, 187 F.2d 163, 38 C.C.P.A., Patents, 836; Barbasol Co. v. Jacobs, 7 Cir., 1947, 160 F. 2d 336. Upon registration the presumption as to date of first use by the registrant has been held to extend back to the filing date, in this case, September 10, 1938. Charles of the Ritz, Inc., v. Elizabeth Arden Sales Corp., 1947, 161 F.2d 234, 34 C.C.P.A. Patents 1029; Wells Lamont Corp. v. Blue Ridge Overalls Co., 77 U.S.P.Q. 542 (Com. Dec.1948).

Appellees' perfumes and colognes are widely sold in the principal stores in cities throughout the United States, and these products are advertised in high grade magazines of national distribution. Sales of "Voodoo" products had reached a quarter of a million dollars at the time of the trial. No invoices covering sales of "Voodoo" products prior to 1944 were produced by appellees, testimony being to the effect that such records were only kept five years, but appellees' manager testified by deposition that at the time he was first employed by appellees' predecessor in November 1940 he saw invoices of the sale of "Voodoo" products on the premises at that time.

Mr. Rolley, president and controlling stockholder of appellant, and its predecessor as an individual, was originally in the business of dyeing shoes and other leather goods. His compounding of perfumes commenced in 1933 on an experimental basis and subsequently continued as a modest sideline to his principal business, which was not fully abandoned until 1943. Sale of Rolley's perfumes was admittedly confined to retail sales in his own store in San Francisco until 1943. Present sales of appellant's "Voodoo" perfume and cologne are limited to six or seven stores, most of them on the Pacific Coast.

Appellant asserts that its individual predecessor, Mr. Rolley, appropriated the trade-mark "Voodoo" as early as 1934 and has used this mark on cosmetics consistently thereafter. No documentary proof of sales of "Voodoo" perfume or cologne by appellant at a date earlier than the date of registration of the trade-mark by appellees' predecessor was offered. The earliest date of use of the name "Voodoo" alleged in appellant's answer and cross-complaint2 was April 15, 1940. Mr. Rolley stated orally at the time of his discovery deposition that he had first used the name "Voodoo" in 1938. His answer was again changed to 1934 or 1935 at the time he signed the deposition. These changes were explained by Mr. Rolley on the ground that he had obtained new information. It was for the trial court to give such weight as he saw fit to this type of evidence.

Mrs. Rolley testified to having seen a "Voodoo" label on one of Mr. Rolley's products earlier than appellees' registration or filing date. However, the testimony of the various witnesses indicated that for many years there were no names but only numbers used on the labeling of Rolley's perfumes, these numbers being keyed to names appearing only on a price-list. No evidence of a purchase of "Voodoo" perfume from Rolley at a time prior to appellees' registration of the trade-mark was introduced.

Witness Alma Homilius testified that Rolley had used the name "Voodoo" prior to 1938 in referring to a particular perfume. This witness, however, was unable to say that the name had actually appeared upon...

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26 cases
  • Sylvania Electric Products v. Dura Electric Lamp Co.
    • United States
    • U.S. District Court — District of New Jersey
    • August 29, 1956
    ...that presumption may be overcome by the party challenging its validity. 15 U.S.C.A. §§ 1057 (b) and 1115(a); Rolley, Inc., v. Younghusband, 9 Cir., 1953, 204 F.2d 209. Registration of a trade-mark does not in itself confer any greater rights than existed at common law, for at best it is but......
  • Stone Brewing Co. v. Millercoors LLC
    • United States
    • U.S. District Court — Southern District of California
    • March 27, 2020
    ...1219-20 (9th Cir. 1996) (citing Vuitton et Fils S.A. v. J. Young Enters. , 644 F.2d 769, 775-76 (9th Cir. 1981) ; Rolley, Inc. v. Younghusband , 204 F.2d 209 (9th Cir. 1953) ). However, "[u]nder 15 U.S.C. § 1057(c)(1), a registered mark cannot be asserted against a person who used the other......
  • Transclean Corp. v. Bridgewood Services, Inc., Civ. 97-2298 RLE.
    • United States
    • U.S. District Court — District of Minnesota
    • November 12, 1999
    ...Cir.1975) ("Neither conception of the mark, nor advertising alone establishes trademark rights at common law."); Rolley, Inc. v. Younghusband, 204 F.2d 209, 212 (9th Cir.1953) ("He who first affixes a trademark upon his goods is its owner"). "Use" of a trademark, which would invest a seller......
  • General Business Services, Inc. v. Rouse
    • United States
    • U.S. District Court — Eastern District of Pennsylvania
    • July 15, 1980
    ...39 S.Ct. 48, 50, 63 L.Ed. 141 (1918). See also Sweetarts v. Sunline, Inc., 380 F.2d 923, 926 (8th Cir. 1967); Rolley, Inc. v. Younghusband, 204 F.2d 209, 212 (9th Cir. 1953). The first sales of the pegboard systems with the marks "Check Out" and "Check In" were made by GBS, and not Rouse, i......
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1 books & journal articles
  • Trademark Protection for Small Businesses
    • United States
    • Colorado Bar Association Colorado Lawyer No. 27-11, November 1998
    • Invalid date
    ...10. E.g., CRS § 7-104-101(2)(i). 11. 15 U.S.C.A. §§ 1057(c) and 1072. 12. 15 U.S.C.A. § 1057(b). 13. Rolley, Inc. v. Younghusband, 204 F.2d 209, 211 (9th Cir. 1953). 14. 15 U.S.C.A. § 1065. 15. 15 U.S.C.A. § 1121(a). 16. 15 U.S.C.A. § 1117; 18 U.S.C.A. § 2320. 17. 15 U.S.C.A. § 1124. 18. 15......

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