S.O.C., Inc. v. County of Clark, 97-15912

Decision Date04 November 1998
Docket NumberNo. 97-15912,97-15912
Citation160 F.3d 541
PartiesS.O.C., INC.; Richard Soranno; Hillsboro Enterprises, Inc., Plaintiffs-Appellants, and American Civil Liberties Union, Intervenor-Appellant, v. COUNTY OF CLARK; Las Vegas Metro Department; Lorraine Hunt; Myrna Williams; Erin Kenney; Bruce Woodbury; Yvonne Atkinson Gates; Lance Malone; Mary Kincaid; Mirage Casino-hotel, Defendants-Appellees, and Nevada Resort Association; Flamingo Hilton Corporation; The Mirage Casino-hotel; Circus Circus Enterprises, Inc.; Las Vegas Convention And Visitors Authority, Intervenors-Appellees.
CourtU.S. Court of Appeals — Ninth Circuit

Before: GOODWIN and PREGERSON, Circuit Judges, and GONZALEZ, District Judge. *

Prior report: 152 F.3d 1136.

The opinion filed August 14, 1998, is amended as follows: At slip opinion page 8932 , delete footnote 12 and replace it with the following:

12. Clark County and the Casino Intervenors rely on the Eleventh Circuit's decision in Sciarrino v. City of Key West, 83 F.3d 364, 366 (11th Cir.1996), cert. denied, --- U.S. ----, 117 S.Ct. 768, 136 L.Ed.2d 714 (1997) (upholding city ordinance "limiting" location of off-premises solicitation as valid under the First Amendment). Key West is easily distinguishable. In Key West, the Eleventh Circuit determined that the regulation reached no further than purely commercial speech. Id. Here, because Ordinance Section 16.12 reaches both pure commercial speech and noncommercial speech inextricably intertwined with commercial speech, Key West 's analysis is inapplicable.

For the same reason, our opinion in Destination Ventures, Ltd. v. F.C.C., 46 F.3d 54 (9th Cir.1995), also does not apply. Destination Ventures involved a challenge to a statute regulating unsolicited advertisements sent to fax machines. The statute defined such an advertisement as "any material advertising the commercial availability or quality of any property, goods or services which is transmitted to any person without that person's prior express invitation or permission." 47 U.S.C. § 227(a)(4). The statute was challenged on the grounds that it was not a "reasonable fit" with the government's "substantial interest" in preventing advertisement costs from being shifted to consumers. Unlike the Clark County Ordinance before us, the statute in Destination Ventures was not challenged on the ground that it sought to regulate both commercial and noncommercial speech.

Furthermore, the restrictions imposed by Clark County Ordinance Section 16.12 on both commercial and noncommercial speech are more extensive than those at issue in Key West. Here, in...

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