Schwinn Bicycle Co. v. Murray Ohio Manufacturing Co., 72-1158.

Decision Date24 November 1972
Docket NumberNo. 72-1158.,72-1158.
PartiesSCHWINN BICYCLE COMPANY, Plaintiff-Appellant, v. MURRAY OHIO MANUFACTURING COMPANY, Defendant-Appellee.
CourtU.S. Court of Appeals — Sixth Circuit

William E. Lucas, Chicago, Ill., Malcolm McCaleb, Horton, Davis, McCaleb & Lucas, Chicago, Ill., Robert C. Hendon, Jr., Nashville, Tenn., on brief, for plaintiff-appellant.

Edward M. Prince, Washington, D. C., C. Willard Hayes, Washington, D. C., W. W. Berry, Bass, Berry & Sims, Nashville, Tenn., on brief, for defendant-appellee.

Before EDWARDS and CELEBREZZE, Circuit Judges, and WELLFORD*, District Judge.

PER CURIAM.

This is an appeal from the District Court's judgment for Defendant-Appellee, Murray Ohio, in a suit by Plaintiff-Appellant, Schwinn, seeking damages and injunctive relief against Murray Ohio's alleged trademark infringement and unfair competition.1 Because the District Court's Memorandum Opinion, appearing at 339 F.Supp. 973, thoroughly sets forth the factual and legal bases for that Court's judgment, we will restate only so much of the case as is necessary to consider the issues raised by Schwinn on this appeal.

Both Schwinn and Murray Ohio are manufacturers of bicycles and, more particularly for purposes of this case, original and replacement bicycle rims. The present suit was instituted by Schwinn claiming that Murray Ohio has infringed since about 1965, and continues Trademark Registration No. 570,518, to infringe, the former's United States dated February 17, 1953. That trademark applies to the knurl design appearing on the inner face of Schwinn's tubular rims, which is described in the Registration as follows:

"The trade-mark consists of two endless parallel lines, each consisting of a multiplicity of cross parallel lines, knurled into the inner surface of a bicycle rim of metal on opposite sides of the spoke apertures formed in such rim."

The District Court found from the uncontradicted evidence that the knurled markings are "commercially necessary to mask, hide or camouflage the roughened and charred appearance resulting from welding the tubular rim sections together," with the only other method of achieving this result being "the more complex and more expensive process of grinding and polishing." 339 F.Supp. at 980. The Court thus concluded that "Schwinn's registered trademark . . is not a valid trademark in that the knurled markings are functional and therefore not entitled to exclusive appropriation as a trademark." 339 F.Supp. at 982.

On appeal, Schwinn initially asserts that the District Court erred in placing upon it the burden of proving nonfunctionality, citing the following language from the Court's opinion:

"Plaintiffs offered no evidence of any alternative process which could be used to accomplish the same cosmetic purpose at such a minimal cost." 339 F. Supp. at 981.

A reading of the District Court's opinion clearly reveals that the above-quoted language simply refers to Schwinn's failure to refute Murray Ohio's evidence that the knurling process is more econnomical than grinding and polishing in order to mask the weld marks. The Court properly recognized that registration with...

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