Swank, Inc. v. Ravel Perfume Corp.

Decision Date25 February 1971
Docket NumberPatent Appeal No. 8462.
Citation438 F.2d 622,168 USPQ 723
PartiesSWANK, INC., Appellant, v. RAVEL PERFUME CORP. d.b.a. Ravel N.Y., Appellee.
CourtU.S. Court of Customs and Patent Appeals (CCPA)

William R. Liberman, New York City, attorney of record, for appellant.

Martin J. Forgang, New York City, for appellee.

Before RICH, ALMOND, BALDWIN and LANE, Judges, and FORD, Judge, United States Customs Court, sitting by designation.

ALMOND, Judge.

Swank, Inc., appeals from the decision of the Trademark Trial and Appeal Board, 158 USPQ 660, dismissing the opposition to registration of appellee's trademark "GREEN JADE," used in connection with men's toiletries. Upon consideration of the record, the cases cited and argument of counsel, we affirm.

The record reveals that on October 1, 1965, appellee, Ravel Perfume Corp., filed application to register "GREEN JADE" for skin moisturizers, after shaving lotions, beard softeners, hair tonics, hair dressings, shaving creams, colognes and toilet waters. It was alleged that the mark had been used since September 1, 1965.

Appellant is the registrant of "JADE EAST" for men's toiletries, including cologne, after-shave lotion, deodorant, toilet soap, talcum powder and shaving cream.1 Grounds of opposition were predicated on likelihood to cause confusion, or to cause mistake, or to deceive (15 U.S.C. § 1052(d)).

The board found from the testimony and documentary exhibits submitted by appellant that since as early as July 1963 it had continuously used the mark JADE EAST for a varied line of men's toiletries marketed by it throughout the United States, with sales in excess of $53,000,000 and advertising at a cost in excess of $3,600,000.

The record also reveals that appellee has used the mark GREEN JADE since September 1, 1965 for a line of men's toiletries, including cologne and toilet water, which are marketed through premium jobbers to industrial plants and distributed as gifts to their employees and customers.

During the pendency of the ex parte prosecution of appellee's application, appellant instituted a civil action in the United States District Court for the Southern District of New York for infringement of its trademark JADE EAST and for unfair competition. During the course of this action, it was agreed between the parties that appellee could use its trademark GREEN JADE if it would change the labeling and packaging of the toiletries upon which the mark is affixed. As a result of this agreement, a consent judgment was entered requiring, among other things, that the defendant (appellee), within designated periods of time, "destroy or cause to be destroyed all present labels and wrappings * * * formerly utilized by it in connection with the sale of the Green Jade toiletry products"; that it prepare and submit to plaintiff (appellant) "new packaging and labeling which shall satisfactorily distinguish the toiletries sold under the brand Green Jade from that sold by plaintiff under the brand Jade East"; and that it discontinue the sale of "Green Jade toiletries in the packaging and with the label formerly sold by it."

The record supports the finding of the board that appellee has fully complied with the terms of the District Court's judgment. It filed a substitute drawing in its application showing its mark GREEN JADE in block type print, and it has since continued to use this mark in connection with the sale of men's toiletries.

It was appellee's contention below, and in essence here, that the marks GREEN JADE and JADE EAST are not confusingly similar, and that by virtue of the consent decree in the civil action appellant is estopped from asserting that the marks are confusingly similar. While conceding appellee's right to use the instant mark, appellant contends that the right to use does not confer the right to register and consequently its acquiescence in the terms and conditions of the consent judgment bears no relevancy to the right to register the mark.

While not ipso facto controlling, the facts and...

To continue reading

Request your trial
5 cases
  • Tustin Community Hospital, Inc. v. Santa Ana Community Hospital Assn.
    • United States
    • California Court of Appeals Court of Appeals
    • 27 Febrero 1979
    ...Patent Appeals has observed that protection of the public from confusion can be "the dominant consideration". (Swank, Inc. v. Ravel Perfume Corp., 438 F.2d 622, 624, 58 CCPA 948.) In the present case, the evidence suggests that there has been considerable public confusion because of the sim......
  • Ultra-White Co. v. Johnson Chemical Industries, Inc.
    • United States
    • U.S. Court of Customs and Patent Appeals (CCPA)
    • 14 Septiembre 1972
    ...principles of § 1069, the public interest expressed in § 1052 is the dominant consideration. See, e.g., Swank, Inc. v. Ravel Perfume Corp., 438 F.2d 622, 58 CCPA 948 (1971); Chun King Corp. v. Genii Plant Line, Inc., 403 F.2d 274, 56 CCPA 740 (1968); Cohen & Sons Co., Inc. v. Hearst Magazin......
  • The Coca-Cola Co. v. Meenaxi Enterprise, Inc.
    • United States
    • Trademark Trial and Appeal Board
    • 28 Junio 2021
    ... ... Knight Textile Corp. v. Jones Inv. Co. , 75 ... U.S.P.Q.2d 1313, 1314 n.4 (TTAB 2005) ... transcends" laches); Swank, Inc. v. Ravel Perfume ... Corp ., 438 F.2d 622, 168 U.S.P.Q. 723, ... ...
  • Ronda Ag v. Harley-Davidson, Inc.
    • United States
    • U.S. Court of Appeals — Federal Circuit
    • 27 Febrero 1997
    ...of laches may be considered only in cases where likelihood of confusion is reasonably in doubt); Swank, Inc. v. Ravel Perfume Corp., 438 F.2d 622, 624, 168 USPQ 723, 725 (CCPA 1971) ("Where the competing marks are identical or are closely similar, the equitable principles defined by section......
  • Request a trial to view additional results

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT