United States v. Pirello

Decision Date11 May 2001
Docket NumberNo. 00-30232,DEFENDANT-APPELLANT,PLAINTIFF-APPELLEE,00-30232
Citation255 F.3d 728
Parties(9th Cir. 2001) UNITED STATES OF AMERICA,, v. MICHAEL D. PIRELLO,
CourtU.S. Court of Appeals — Ninth Circuit

Judy Clarke (Briefed), Federal Defenders of Eastern Washington and Idaho, Spokane, Washington, for the defendant-appellant.

Brent A. Hart (Argued), Federal Defenders of Eastern Washington and Idaho, Spokane, Washington, for the defendant-appellant.

Thomas O. Rice (Briefed), US Attorney's Office, Spokane, Washington, for the plaintiff-appellee.

Rolf H. Tangvald (Argued), US Attorney's Office, Spokane, Washington, for the plaintiff-appellee.

Appeal from the United States District Court for the Eastern District of Washington Wm. Fremming Nielsen, District Judge, Presiding. D.C. No. CR-00-00001-WFN

Before: Jerome Farris, Stephen S. Trott, and Marsha S. Berzon, Circuit Judges.

The opinion of the court was delivered by: Trott, Circuit Judge

OPINION

This appeal arises from the sentence imposed on defendant-appellant, Michael D. Pirello, who pled guilty to using the Internet to commit wire fraud in violation of 18 U.S.C. §§ 1343. The district court applied a two-level enhancement to Pirello's base offense level under United States Sentencing Guidelines §§ 2F1.1(b)(3) ("U.S.S.G. §§ 2F1.1(b)(3)") for using mass-marketing to effectuate his crime. Pirello challenges the applicability of U.S.S.G. §§ 2F1.1(b)(3) to his case. We have jurisdiction pursuant to 28 U.S.C. §§ 1291, and AFFIRM the sentence imposed by the district court.

I. Background

The Internet engenders a medium of communication that enables information to be quickly, conveniently, and inexpensively disseminated to hundreds of millions of individuals worldwide. See Reno v. ACLU, 521 U.S. 844, 849 (1997) (stating that an estimated 200 million people were expected to use the Internet in 1999). This quality makes the Internet a well-known and valuable tool for businesses and individuals seeking to advertise their goods to a large number of people. See, e.g., Michael Korybut, Online Auctions of Repossessed Collateral Under Article 9, 31 RUTGERS L.J. 29, 54 n.114 (1999) ("By targeting the specific market segment and continuous delivery over the Internet, online advertising can efficiently reach the appropriate audience, in sharp contrast to traditional mass marketing where the target audience is constantly exposed to advertisements in which they have no interest."). Unfortunately, however, the power to solicit money instantly and inexpensively from hundreds of millions of people though Internet advertising presents a double-edged sword. The same characteristics that make the Internet a valuable tool in today's commerce -i.e., the ability to effectively and efficiently reach a large audience of prospective buyers -also make it a seductive playground for unscrupulous individuals bent on defrauding innocent victims. The facts before us clearly illustrate this point.

During the Fall of 1999, Pirello placed four separate advertisements on an Internet classified-ads website, each soliciting buyers for a different type of computer. The website, known as Excite Classifieds, allows individuals to post classified-ads that can be readily accessed by the general public. See http://classifieds.excite.com/. The advertisements posted by Pirello were part of a fraudulent scheme whereby Pirello would induce prospective buyers to send him money for computers he never intended to deliver.

Pirello took great care in ensuring that his fraudulent Internet advertisements would appear legitimate to even the most cautious of prospective buyers. To accomplish this end, Pirello composed lengthy advertisements describing the non-existent computers in great detail, including the computers' operating systems, monitors, memory capacities, modems, weights, processors, and much more. The advertisements additionally included shipping terms, acceptable forms of payment, information about Pirello, his reasons for selling the computers, and the location of the computers. One of the four advertisements used by Pirello reads as follows:

                PC Notebook Dell latitude CPi R, $2,500/OBO, Used
                Processor Pentium II
                Memory 128 MB
                Hard Disk 6.40 GB
                Screen 14.1"Active Matrix
                Video RAM 4.00 MB
                Operating Windows NT 4.0
                System
                Modem 56 Kbps
                CD-ROM 24X
                DVD-ROM None
                Battery Lithium Ion
                Weight 6 lbs
                PCMCIA Slots 2
                Warranty 3 years
                Options Color Display
                Infrared
                Stereo Speakers
                Floppy Disk Drive
                Docking Station
                Description this is just like new. family death forces 
                sale of my laptop. i have extra battery and
                leather case. will take all offers into
                consideration. need to sell asap
                Shipping Item is located in: Couer D' Alene, ID 83814
                Seller pays shipping
                Sales Policy Accepts
                Money order or cashier's check
                Personal checks
                

Between October and December of 1999, three individuals responded to Pirello's fraudulent Internet advertisements. Pirello negotiated the sale of a computer to each of the three individuals, assuring them that the computers would be delivered upon his receipt of their payments. Pirello received over $4,000 in checks for the nonexistent computers, which he deposited into his personal bank account. When Pirello's victims did not receive their computers as promised, they immediately contacted the FBI. Pirello admitted to the FBI that he had received several large checks from various individuals, but professed ignorance as to why he had been sent the money.

On February 8, 2000, Pirello was charged in a superseding indictment with three counts of wire fraud and three counts of mail fraud. On March 30, 2000, pursuant to a written plea agreement, Pirello pled guilty to three counts of wire fraud in violation of 18 U.S.C. §§ 1343. At sentencing, over the objection of Pirello the district court increased Pirello's sentence by two levels based on the "mass-marketing" enhancement under U.S.S.G. §§ 2F1.1(b)(3). The district court explained that this enhancement was appropriate given that Pirello's use of the Internet allowed for "the broadest possible solicitation" from "a world-wide audience." Pirello appeals this holding by the district court.

II. Standard of Review

We review de novo the district court's interpretation of the Sentencing Guidelines. United States v. Kakatin , 214 F.3d 1049, 1051 (9th Cir. 2000). The district court's factual findings in the sentencing phase are reviewed for clear error. United States v. Maldonado, 215 F.3d 1046, 1050 (9th Cir. 2000). The district court's application of the facts of a particular case is reviewed for an abuse of discretion. United States v. Leon-Reyes, 177 F.3d 816, 824 (9th Cir. 1999).

III. Analysis

The interpretation of U.S.S.G. §§ 2F1.1(b)(3) presents us with a novel issue. The only circuit to interpret this guideline limited its analysis to the narrow question of whether U.S.S.G. §§ 2F1.1(b)(3) retroactively applied to a telemarketing scheme conducted prior to the promulgation of the guideline. See United States v. Coe, 220 F.3d 573, 578-79 (7th Cir. 2000). To date, no court has spoken on the applicability of U.S.S.G. §§ 2F1.1(b)(3) to cases involving the use of Internet advertisements to effectuate a fraudulent scheme. We therefore must rely upon (1) the relevant application note as our compass, and (2) logic as our guide in navigating this uncharted territory.

United States Sentencing Commission, Guidelines Manual, §§ 2F1.1(b)(3), instructs district courts to enhance a defendant's sentence by two levels "[i]f the offense was committed through mass-marketing . . . ." U.S.S.G.§§ 2F1.1(b)(3). The applicable application note defines "mass-marketing" as follows:

"Mass-marketing," as used in subsection (b)(3), means a plan, program, promotion, or campaign that is conducted through solicitation by telephone, mail, the Internet, or other means to induce a large number of persons to (A) purchase goods or services . . . .

U.S.S.G. §§ 2F1.1, cmt. n.3 (1998) (emphasis added). We are bound by the interpretative commentary of the Sentencing Guidelines unless it violates the Constitution, a federal statute, or is inconsistent with the guideline itself. See Stinson v. United States, 508 U.S. 36, 38 (1993); United States v. Robinson, 94 F.3d 1325, 1328 (9th Cir. 1996).

The application note to U.S.S.G.§§ 2F1.1(b)(3) forecloses any argument by Pirello that his actions did not constitute "mass-marketing" under U.S.S.G. §§ 2F1.1(b)(3). The fact that Pirello posted several advertisements on a classified-ads website demonstrates that his scheme was not an isolated event, but rather a fraudulent "plan, program, promotion, or campaign." U.S.S.G. §§ 2F1.1, cmt. n.3. Furthermore, by placing a classified ad on the Internet, Pirello was able to solicit funds instantaneously and continuously from over 200 million individuals worldwide. See Reno, 521 U.S. at 849. Such conduct clearly constitutes "solicitation by . . . the Internet . . . to induce a large number of persons to [ ] purchase goods." Thus, under the plain language of the interpretative commentary to U.S.S.G §§ 2F1.1(b)(3), Pirello's actions qualify as mass-marketing.

Pirello argues that his fraudulent advertisements do not qualify as "mass-marketing" because he did not operate a scheme "to induce a large number of persons to [ ] purchase goods . . . ." U.S.S.G. §§ 2F1.1, cmt. n.3 (emphasis added). In an unpersuasive attempt to support this argument, Pirello notes that only three people responded to his advertisements. As noted by the district court, Pirello's advertisement invited any and all persons to send money for computers that Pirello had no intention of providing. Pirello presents no evidence demonstrating that he ever refused to accept money from a willing buyer or that he would have done so had the opportunity arisen. The relatively low number of individuals actually victimized by Pirello before the FBI ended his scheme...

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