American Home Servs. Inc. v. A Fast Sign Co.

• Decision Date: 11 May 2011
• Docket Number: A11A0719
• Parties: AMERICAN HOME SERVICES, INC. v. A FAST SIGN COMPANY, INC.
• Court: Georgia Court of Appeals

AMERICAN HOME SERVICES, INC. v. A FAST SIGN COMPANY, INC.

A11A0719

Court of Appeals of Georgia

May 11, 2011

FOURTH DIVISION

PHIPPS, P. J., ANDREWS and MCFADDEN, JJ.

NOTICE: Motions for reconsideration must be physically received in our clerk's office within ten days of the date of decision to be deemed timely filed. (Court of Appeals Rule 4 (b) and Rule 37 (b), February 21, 2008)

McFadden, Judge.

This case arises out of class action litigation involving the Telephone Consumer Protection Act of 1991, 47 USC § 227 ("TCPA"). In October 2003, A Fast Sign Company, Inc. d/b/a Fastsigns ("Fastsigns") filed a class action complaint against American Home Services, Inc. ("AHS"), alleging that AHS had violated the TCPA by sending unsolicited facsimile advertisements. The trial court certified the requested class, then held a bench trial as to liability and damages on the class claims. The trial court ultimately determined that AHS had sent 306,000 unsolicited advertisements to fax machines. Based on that finding, it entered judgment against AHS for $459 million. AHS appeals, raising numerous claims of error. Because the trial court erroneously applied the TCPA and entered judgment based on the number of facsimile advertisements sent, rather than received, we vacate the judgment and remand for further proceedings.¹

AHS is a siding, window, and gutter installation company that operated for approximately two years from 2002 to 2004. During its operations, it explored various ways in which to advertise, including through facsimile transmissions. Between 2002 and 2003, AHS entered into five contracts with a Texas company known as Sunbelt Communications and Marketing. Through those contracts, Sunbelt agreed to send over 300,000 facsimile advertisements on behalf of AHS to fax machines in the Atlanta area.

At some point during this period, Fastsigns received an AHS fax advertisement. Because these types of "junk faxes" were tying up its fax machine, Fastsigns sued AHS for a TCPA violation and sought to bring its claims as a class action on behalf of itself and all other similarly situated persons. The trial court granted Fastsigns's class certification request, certifying a class consisting of, with certain specified exclusions:

All persons, natural or otherwise, throughout the State of Georgia to whom [AHS] sent or caused to be sent, from January 1, 2002, to the present, one or more facsimile transmissions with content substantially similar to that contained in the attached Exhibit A.

(Footnote omitted.) We affirmed the class certification ruling, American Home Services v. A Fast Sign Co., 287 Ga. App. 161 (651 SE2d 119) (2007), and the trial court addressed the merits of the TCPA allegations on remand.

The TCPA prohibits an individual or entity from using "any telephone facsimile machine, computer, or other device to send, to a telephone facsimile machine, an unsolicited advertisement." 47 USC § 227 (b) (1) (C). The statute exempts certain transmissions, such as faxes to a recipient with whom the sender has an established business relationship. 47 USC § 227 (b) (1) (C) (i). Generally, however, unsolicited fax advertisements are forbidden, and a party that sends such faxes may be subject to governmental enforcement and forfeiture proceedings. See 47 USC § 227 (h).

A TCPA violation may also give rise to a private cause of action. Pursuant to 47 USC § 227 (b) (3):

[a] person or entity may, if otherwise permitted by the laws or rules of court of a State, bring in an appropriate court of that State ? (A) an action based on a violation of this subsection or the regulations prescribed under this subsection to enjoin such violation, (B) an action to recover for actual monetary loss from such a violation, or to receive $500 in damages for each such violation, whichever is greater, or (C) both such actions.

As found by our Supreme Court and numerous other courts, this private right of action rests in persons or entities that receive unsolicited fax advertisements. See Carnett's, Inc. v. Hammond, 279 Ga. 125, 127 (3) (610 SE2d 529) (2005) ("The TCPA is violated only if a plaintiff receives an 'unsolicited' fax."); see also Centerline Equipment Corp. v. Banner Personnel Service, 2009 U. S. Dist. LEXIS 48092, at *5 (N. D. Ill. 2009); Levitt v. Fax.com, 2007 U. S. Dist. LEXIS 83143, at *7 (D. Md. 2007); Murphey v. Lanier, 997 FSupp 1348, 1352 (S. D. Cal. 1998), aff'd, 204 F3d 911 (2000); All American Painting v. Financial Solutions & Assocs., 315 SW3d 719, 722 (Mo. 2010). Under the statute, such recipients may recover their actual damages or $500 in statutory damages, whichever is greater. 47 USC § 227 (b) (3) (B). A trial court may also triple these damages if it "finds that the defendant willfully or knowingly violated" the statute. 47 USC § 227 (b) (3).

In this case, the trial court concluded that AHS had sent 306,000 unsolicited faxes to fax machines, was liable to the class for 306,000 violations, and had wilfully violated the statute. It thus awarded the class treble damages in the amount of $1,500 times the 306,000 violations, or $459 million. This appeal followed.

Even assuming ? without deciding ? that the evidence supports a finding that AHS sent 306,000 faxes, the trial court's judgment is fundamentally flawed. In awarding $459 million to the class, the trial court apparently adopted class counsel's argument that the class simply needed to "show that a fax was sent." Again, however, our Supreme Court has concluded that only plaintiffs who "receive[] an 'unsolicited' fax" may recover in a private TCPA action. Carnett's, Inc., supra. We recognize that certain foreign courts do not require receipt for recovery. See, e.g., Hinman v. M & M Rental Center, 596 FSupp2d 1152, 1158-1159 (N. D. Ill. 2009). But other courts ? including our Supreme Court ? do, and we cannot ignore this requirement. Moreover, the requirement makes sense. The statute's private cause of action authorizes a damages recovery to "compensate the plaintiff for the...