Consolidated Elec. Supply, Inc. v. Consolidated Elec. Distributors Southeast, Inc.

Decision Date07 March 1978
Docket NumberNo. 77-55,77-55
Citation355 So.2d 853
PartiesCONSOLIDATED ELECTRIC SUPPLY, INC., Appellant, v. CONSOLIDATED ELECTRICAL DISTRIBUTORS SOUTHEAST, INC., Appellee.
CourtFlorida District Court of Appeals

Harold Rosen and Paul S. Berger, Miami Beach, for appellant.

Fleming, O'Bryan & Fleming and William D. Ricker, Jr., Fort Lauderdale, for appellee.

Before HENDRY and HUBBART, JJ., and CHARLES CARROLL (Ret.), Associate Judge.

HENDRY, Judge.

Appellant, Consolidated Electric Supply, Inc., plaintiff below, appeals from an order denying its motion for rehearing. The motion for rehearing was filed in response to the trial court's dismissal of appellant's amended complaint which sought both injunctive relief and damages for deceptive trade name infringement against appellee, Consolidated Electrical Distributors Southeast, Inc., defendant below.

After carefully reviewing appellant's amended complaint and attached exhibits, in light of the applicable case law, it is our opinion that no cause of action for deceptive trade name infringement was established. Firstly, the names Consolidated Electric Supply, Inc., and Consolidated Electrical Distributors Southeast, Inc. are not so similar as to establish the prior registrant with common law trade name protection. See United Life Ins. Co. v. United Ins. Co., 70 So.2d 310 (Fla.1954); Richard Store Co. v. Richard's Warehouse Sales & Auction Gallery, Inc., 63 So.2d 502 (Fla.1953). Secondly, in apparent realization of the aforementioned dissimilarity, appellant alleged that both corporations had acquired a secondary trade name, "Consolidated," which caused confusion among the parties' suppliers and customers. Assuming such allegation as true, the word "consolidated," being generic in nature, could not be appropriated for trade name purposes. Miller Brewing Company v. G. Heileman Brewing Company, Inc., 561 F.2d 75 (C.A. 7th 1977).

Accordingly, appellant having failed, as a matter of law, in establishing a cause of action for deceptive trade name infringement, the order appealed from is hereby affirmed.

Affirmed.

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4 cases
  • American Bank of Merritt Island v. First American Bank and Trust
    • United States
    • Florida District Court of Appeals
    • 2 August 1984
    ...as to avoid the probability of customer confusion. For these reasons we agree with Consolidated Electric Supply, Inc. v. Consolidated Electrical Distributors Southeast, Inc., 355 So.2d 853 (Fla. 3d DCA 1978), only if the complaint in that case failed to allege that the parties were in direc......
  • Marks v. Cayo Hueso, Ltd.
    • United States
    • Florida District Court of Appeals
    • 13 September 1983
    ...Marina is not a generic term and thus is subject to appropriation. Compare, e.g., Consolidated Electric Supply, Inc. v. Consolidated Electrical Distributors Southeast, Inc., 355 So.2d 853 (Fla. 3d DCA 1978). We hold that CHL has established a valid prior use of a trade name protectable unde......
  • Dodi Pub. Co. v. Editorial America, S. A., 59042
    • United States
    • Florida Supreme Court
    • 3 July 1980
    ...curiam opinion of the Third District Court of Appeal: PER CURIAM. Affirmed. See Consolidated Electric Supply, Inc. v. Consolidated Electrical Distributors Southeast, Inc., 355 So.2d 853 (Fla. 3d DCA 1978). The petitioner contends that the cited case, Consolidated Electric Supply, Inc. v. Co......
  • Dodi Pub. Corp. v. Editorial America, S. A., 79-790
    • United States
    • Florida District Court of Appeals
    • 29 January 1980
    ...for appellee. Before HENDRY, HUBBART and NESBITT, JJ. PER CURIAM. Affirmed. See Consolidated Electric Supply, Inc. v. Consolidated Electrical Distributors Southeast, Inc., 355 So.2d 853 (Fla. 3d DCA 1978). ...

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