Home Performance Alliance, Inc. v. Better Bus. Bureau of W. Fla., Inc.

• Docket Number: s. 2D21-2785, 2D22-485.
• Decision Date: 03 February 2023
• Citation: 354 So.3d 1165
• Parties: HOME PERFORMANCE ALLIANCE, INC., a Florida for profit corporation, Appellant, v. BETTER BUSINESS BUREAU OF WEST FLORIDA, INC., a Florida not-for-profit corporation; and International Association of Better Business Bureaus, Inc., a not-for-profit foreign corporation, Appellees.
• Court: Florida District Court of Appeals

354 So.3d 1165

HOME PERFORMANCE ALLIANCE, INC., a Florida for profit corporation, Appellant,

v. BETTER BUSINESS BUREAU OF WEST FLORIDA, INC., a Florida not-for-profit corporation; and International Association of Better Business Bureaus, Inc., a not-for-profit foreign corporation, Appellees.

Nos. 2D21-2785, 2D22-485.

District Court of Appeal of Florida, Second District.

February 3, 2023.

Diane J. Zelmer of Berenson LLP, Jupiter, for Appellant.

Elaine D. Walter , Yvette R. Lavelle , W. Todd Boyd , and Adam Schultz , of Boyd Richards Parker & Colonnelli, P.L., Miami, for Appellees.

ROTHSTEIN-YOUAKIM, Judge.

Home Performance Alliance, Inc., appeals the trial court's dismissal with prejudice of its first amended complaint against Better Business Bureau of West Florida, Inc., and International Association of Better Business Bureaus, Inc. (collectively, the BBB).

We affirm the court's dismissal of Home Performance's claims of tortious interference, trade libel, libel per se, and defamation and for injunctive and declaratory relief. All of these claims are based on the BBB's "D+" rating of Home Performance, which is a nonactionable opinion of the BBB. See, e.g., Castle Rock Remodeling, LLC v. Better Bus. Bureau of Greater St. Louis, Inc., 354 S.W.3d 234, 242-43 (Mo. Ct. App. 2011) (affirming dismissal of complaint and holding that the BBB's "C" rating of the plaintiff was a constitutionally protected opinion because it was "based on `an evaluating process' and `subjective opinion'" and was "not sufficiently factual to be susceptible of being proved true or false"); Better Bus. Bureau of Metro. Hous., Inc. v. John Moore Servs., Inc., 441 S.W.3d 345, 357 (Tex. Ct. App. 2013) (reversing the denial of a motion to dismiss and holding that the BBB's "F" rating of a company could not be defamatory "because it [was] the Bureau's self-described `opinion' of the quality of John Moore's services, which lacks a high degree of verifiability"); U.S. Structural Plywood Integrity Coal. v. PFS Corp., 524 F.Supp.3d 1320, 1334 (S.D. Fla. 2021) (explaining that business ratings are generally nonactionable "subjective assessments by third-party entities").

The trial court, however, should have given Home Performance leave to allege a claim under the Florida Deceptive and Unfair Trade Practices Act, section 501.204, Florida Statutes (2020). See Caribbean Cruise Line, Inc. v. Better Bus. Bureau of Palm Beach Cnty., Inc., 169 So.3d 164, 167 (Fla. 4th DCA 2015) (reversing the trial...