Rolle v. Cold Stone Creamery, Inc.

Decision Date01 March 2017
Docket NumberNo. 3D13–1821,3D13–1821
Parties Cecil ROLLE, Appellant, v. COLD STONE CREAMERY, INC., et al., Appellees.
CourtFlorida District Court of Appeals

Jonathan P. Stevens (Gainesville); Melanie C. Hapner (Fort Lauderdale), for appellant.

Zarco Einhorn Salkowski and Brito, P.A., and Robert M. Einhorn, Alejandro Brito, Christopher Wiesman, and Alaina B. Siminovsky, for appellees The NIACCF, Inc., Robert Zarco, Esq., Zarco Einhorn Salkowski and Brito, P.A., Rodolfo Puig, Frank Caperino, and Edward Reesman; Kubicki Draper and Caryn L. Bellus and Bretton C. Albrecht, for appellees Cold Stone Creamery, Inc., The Kahala Corp., and Daniel Beem.

Before LAGOA and FERNANDEZ, JJ., and SHEPHERD, Senior Judge.

LAGOA, J.

Cecil Rolle ("Rolle") appeals from orders dismissing his First Amended Complaint against Cold Stone Creamery, Inc. ("Cold Stone"), the Kahala Corp. ("Kahala"), the National Independent Association of Cold Stone Creamery Franchisees, Inc. ("NIACCF"), Robert Zarco, Esq. ("Zarco"), Zarco Einhorn Salkowski & Brito, P.A. ("Zarco P.A."), Daniel Beem, Rodolfo Puig, Frank Caperino, and Edward Reesman (collectively, "Appellees"), with prejudice. We reverse the two orders of dismissal with prejudice because the trial court went outside the four corners of the complaint and its attachments in granting the Appellees' motions to dismiss.

I. FACTUAL AND PROCEDURAL HISTORY

In 2010, Rolle, a former Cold Stone franchisee, participated in a CNBC documentary titled, "Behind the Counter: The Untold Story of Franchising" (the "Documentary"). Cold Stone declined an invitation to participate in the Documentary. The Documentary began airing on December 16, 2010.

In response to the Documentary airing, Cold Stone retained Zarco to represent the Cold Stone Creamery Franchisee National Advisory Board ("NAB") and NIACCF. On December 23, 2010, Zarco sent a letter (the "Letter") to David Sternlicht, media counsel for CNBC.1 In the Letter, Zarco chastised CNBC for broadcasting the Documentary and stated that Rolle made false and defamatory statements about Cold Stone in the Documentary. Zarco also defended Cold Stone's business practices against Rolle's claims and demanded that CNBC stop broadcasting the Documentary. The Letter did not explicitly threaten litigation against CNBC or Rolle, but concluded as follows:

For the numerous reasons expressed herein, we demand that you immediately discontinue rebroadcasting the show. Please contact me to discuss what appropriate remedy can be crafted to correct the damage that has already been done. Because of the urgency of this matter, I request that you call me over the weekend on my personal cell phone, REDACTED, as time is of the essence.

Of significance to this appeal, the Letter contained a number of comments critical of Rolle's business practices and ethics that Rolle alleges are false and defamatory:

"Evidently, Rolle was not a good businessman or ethical at that. He ran several personal expenses through his business, including but not limited to expensing over $1,000 on University of Florida football tickets, knowing full well that it violated federal tax laws and was contrary to the mandates of the Internal Revenue Code."
"Despite such knowledge, Rolle also paid medical bills using funds generated by his Cold Stone business for an injured employee because he refused to carry worker's compensation insurance."
"Moreover, after Rolle's Cold Stone franchises failed, he opened his own ice cream location in the same location as one of his former Cold Stone businesses and named it ‘Frost Top Creamery,’ in clear violation of the terms of his franchise agreement with Cold Stone."
"Then, on the show, CNBC and Rolle make several false and defamatory statements regarding several expenses, seemingly connecting these expenses to the ‘hidden expenses' allegedly incurred by the franchisees."
"In addition, Rolle states that Cold Stone requires its franchisees to purchase equipment from a company that it controls."

In addition to sending the Letter to CNBC, Zarco also published the Letter to Janet Sparks ("Sparks"), a freelance writer for BlueMauMau.org, an internet blog that publishes stories and news for franchisees. On December 26, 2010, Sparks published an article titled, "CNBC Shelves Cold Stone Story after Zarco Attacks." Sparks quoted portions of the Letter in the article, and the Letter was attached to the article via hyperlink as a PDF. The article reported that Zarco P.A. planned to file suit on behalf of NAB and NIACCF, and that Cold Stone was planning "a potential legal campaign to clarify [its] position and correct the inaccuracies presented in the CNBC piece."

On January 17, 2012, Rolle filed the three-count First Amended Complaint against Appellees, alleging defamation per se, defamation per quod, and conspiracy to defame. Appellees moved to dismiss the First Amended Complaint on several grounds. Following a hearing on Appellees' motions to dismiss, the trial court subsequently entered two identical orders dismissing the First Amended Complaint as to all Appellees with prejudice. With respect to all the Appellees, the trial court found "that Counts I, II and III of Plaintiff's First Amended Complaint are subject to dismissal on the grounds that the statements allegedly made and conduct allegedly engaged in by Defendants were made in the course of a judicial proceeding and, thus are absolutely privileged." The trial court further found "that as a result of the existence of the absolute privilege, any attempt by Plaintiff to allege these claims in a subsequent pleading would be futile, thus, the dismissal of Counts I, II and III of Plaintiff's First Amended Complaint is WITH PREJUDICE ." (emphasis in original). This appeal ensued.

II. ANALYSIS

We review de novo a trial court's order granting a motion to dismiss. See Grove Isle Ass'n, Inc. v. Grove Isle Assocs., LL L P , 137 So.3d 1081, 1089 (Fla. 3d DCA 2014). The purpose of a motion to dismiss is "to test the legal sufficiency of the complaint, not to determine factual issues." See Fla. Bar v. Greene , 926 So.2d 1195, 1199 (Fla. 2006). Unlike a motion for summary judgment, when ruling on a motion to dismiss, " [a] court may not go beyond the four corners of the complaint in considering the legal sufficiency of the allegations.’ " See Pacific Ins. Co., Ltd., v. Botelho, D.O. , 891 So.2d 587, 590 (Fla. 3d DCA 2004) (quoting Barbado v. Green & Murphy, P.A. , 758 So.2d 1173, 1174 (Fla. 4th DCA 2000) ). Additionally, all allegations must be taken as true, and "any reasonable inferences drawn from the complaint must be construed in favor of the non-moving party." Minor v. Brunetti , 43 So.3d 178, 179 (Fla. 3d DCA 2010).

Finally, in considering a motion to dismiss, a trial court is required to consider exhibits attached to and incorporated into the complaint. See Harry Pepper & Assocs. v. Lasseter , 247 So.2d 736, 736 (Fla. 3d DCA 1971) ; see also K.R. Exch. Servs., Inc. v. Fuerst, Humphrey, Ittleman, PL , 48 So.3d 889, 894 (Fla. 3d DCA 2010) ; Blue Supply Corp. v. Novos Electro Mech., Inc. , 990 So.2d 1157, 1159 (Fla. 3d DCA 2008) ; Merovich v. Huzenman , 911 So.2d 125, 128 n.5 (Fla. 3d DCA 2005).

Affirmative defenses are generally matters raised in an answer and not a motion to dismiss. Grove Isle , 137 So.3d at 1089. "However, where the facts constituting the defense affirmatively appear on the face of the complaint and establish conclusively that the defense bars the action as a matter of law, a motion to dismiss raising the defense is properly granted." Id.

Appellees assert the Letter is protected by absolute privilege, because it was sent during the course of and had a relationship to judicial proceedings—i.e., ongoing litigation between Rolle and Cold Stone. Alternatively, Appellees argue the Letter is protected as a statutorily mandated pre-litigation notice. "The law in Florida has long been that defamatory statements made in the course of judicial proceedings are absolutely privileged ... regardless of how false or malicious the statements may be, so long as the statements are relevant to the subject of inquiry." Fridovich v. Fridovich , 598 So.2d 65, 66 (Fla. 1992) (citing Myers v. Hodges , 53 Fla. 197, 44 So. 357, 361 (1907) ). "Th[e] privilege ... arises immediately upon the doing of any act required or permitted by law in the due course of the judicial proceedings or as necessarily preliminary thereto." Ange v. State , 98 Fla. 538, 123 So. 916, 917 (1929). See also Fridovich , 598 So.2d at 66 (same);2 Burton v. Salzberg , 725 So.2d 450, 451 (Fla. 3d DCA 1999) (same).

While it may well be true that the Appellees will ultimately prevail on an affirmative defense such as absolute privilege, at this stage of the proceeding, there is nothing in the four corners of the complaint or its exhibits that allege a fact or facts to support that defense. Indeed, neither the complaint nor its exhibits allege that a judicial proceeding existed at the time the Letter was sent to either CNBC or to the reporter, Janet Sparks.

Moreover, a review of the First Amended Complaint fails to allege that the Letter was sent as a statutory five day pre-suit notice under section 770.01, Florida Statutes (2011). The Letter does not, on its face, indicate that it was sent as a five day pre-suit notice required under section 770.01.

In contrast, other exhibits attached to the First Amended Complaint, specifically eight letters from Rolle's counsel to Appellees, show on their face...

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