Starr Indem. & Liab. Co. v. Miami Chocolates, LLC

Decision Date21 August 2018
Docket NumberCASE NO.: 17-CV-23626
Citation337 F.Supp.3d 1216
CourtU.S. District Court — Southern District of Florida
Parties STARR INDEMNITY & LIABILITY CO., Plaintiff, v. MIAMI CHOCOLATES, LLC, Charles McDonald, Judy McDonald, and Peterbrooke Franchising of America, LLC, Defendants.

Kimberly Nanice Ramey, Butler Weihmuller Katz Craig, LLP, Tampa, FL, Tracy Ann Jurgus, Butler Pappas, Miami, FL, for Plaintiff.

Patrick Glenn Dempsey, Leon Francisco Hirzel, IV, Hirzel Dreyfuss & Dempsey, PLLC, Alaina Brooke Siminovsky, Roberto Zarco, Robert Mitchell Einhorn, Zarco, Einhorn, Salkowski & Brito, P.A., Miami, FL, for Defendants.

OMNIBUS ORDER ON MOTIONS FOR SUMMARY JUDGMENT

PAUL C. HUCK, UNITED STATES DISTRICT JUDGE

This Cause is before the Court upon Plaintiff Starr Indemnity & Liability Company's ("Starr") Motion for Summary Judgment [D.E. 42], and Defendant Peterbrooke Franchising of America, LLC's ("Peterbrooke"), counter Motion for Summary Judgment. [D.E. 64], which Miami Chocolates, LLC, Charles McDonald, and Judy McDonald's (the "MC Defendants") joined [D.E. 67].

I. Overview

Starr, an insurance company, has filed this declaratory action under 28 U.S.C. § 2201, et seq. , requesting that this Court declare that it has no duty to defend or indemnify the MC Defendants against claims that Peterbrooke brought against them in an underlying lawsuit (the "Underlying Suit").1 For context, the Underlying Suit involves an action by Peterbrooke against the MC Defendants, former franchisees, alleging that they had continued operating a previously franchised chocolatier shop as if it remained associated with Peterbrooke even after Peterbrooke had terminated their franchise agreement (the "Agreement"). As a result, Peterbrooke asserted the following claims against the MC Defendants: Count I for trademark infringement in violation of the Lanham Act; Count II for false designations of origin, also in violation the Lanham Act; Count III for trademark infringement in violation of Florida common law; Count IV for common law unfair competition; and Count V2 (alleged against Miami Chocolates alone) for breach of the Agreement.3

The dispute here concerns specifically whether Starr, as the MC Defendants' insurer, must defend and indemnify the MC Defendants against Peterbrooke's abovementioned claims. As to that, Starr contends that each of Peterbrooke's claims in the Underlying Suit is either not covered by or is excluded under the relevant insurance policy (the "Policy").4 And indeed, at a hearing this Court held on July 2, 2018, Peterbrooke and the MC Defendants conceded that all but Count IV, the unfair competition claim, are subject to applicable Policy exclusions. As to Count IV, Peterbrooke and the MC Defendants raised new arguments at the July 2, 2018 hearing for why it is not subject to the same exclusions that they conceded apply to Counts I, II, III, and V. The Court thus allowed the parties to file supplemental briefs regarding coverage of Count IV.

After considering the parties' supplemental briefs, the briefing related to their cross summary judgement motions, the Policy, and the underlying complaint, the Court holds that Starr's Policy also excludes Count IV and that Starr thus has no duty to defend or indemnify the MC Defendants against any claim in Peterbrooke's Underlying Suit.

II. Factual Background

Whether Starr owes a duty to defend the MC Defendants against Peterbrooke's unfair competition claim depends on (A) what coverage, as well as exclusions from coverage, Starr's Policy provides and (B) what facts Peterbrooke alleged in the Underlying Suit to support its claim. These considerations are addressed in turn.

A. The Policy's Relevant Coverage and Exclusion Provisions

Regarding coverage and the relevant exclusions, the Policy provides:

SECTION II—LIABILITY
A. Coverages
1. Business Liability
a. We will pay those sums that the insured becomes legally obligated to pay as damages because of ... "personal and advertising injury" to which this insurance applies. We will have the right and duty to defend the insured against any "suit" seeking those damages. However, we will have no duty to defend the insured against any "suit" seeking damages for "bodily injury", "property damage" or "personal and advertising injury to which this insurance does not apply...."
...
B. Exclusions
1. Applicable To Business Liability Coverage
This insurance does not apply to:
...
p. Personal And Advertising Injury
"Personal and advertising injury":
(1) Caused by or at the direction of the insured with the knowledge that the act would violate the rights of another and would inflict "personal and advertising injury";...
(5) Arising out of a breach of contract, except an implied contract to use another's advertising idea in your "advertisement";...
(12) Arising out of the infringement of copyright, patent, trademark, trade secret or other intellectual property right. Under this exclusion, such other intellectual property rights do not include the use of another's advertising idea in your "advertisement". However, this exclusion does not apply to infringement, in your "advertisement", of copyright, trade dress or slogan.

[D.E. 1–2 at 69, 71, 75–76].

Regarding relevant definitions, the Policy provides:

F. Liability And Medical Expenses Definitions
1. "Advertisement" means a notice that is broadcast or published to the general public or specific market segments about your goods, products or services for the purpose of attracting customers or supporters ...;
14. "Personal and advertising injury" means injury, including consequential "bodily injury", arising out of one or more of the following offenses:...
f. The use of another's advertising idea in your advertisement";

[D.E. 1–2 at 81, 83].

B. Peterbrooke's Underlying Unfair Competition Claim against the MC Defendants

Peterbrooke's underlying unfair competition claim, as does its other four claims, arises from and incorporates the following relevant allegations from its underlying complaint:

15. Pursuant to the Agreement, [Peterbrooke] granted Miami Chocolates a limited license and authority to use and display the Peterbrooke Mark, but only in such manner, and at such locations and times, as were expressly authorized by [Peterbrooke]. In no event was Miami Chocolates or its owners or affiliates authorized to use the Peterbrooke Mark after the termination of its franchise. Such unauthorized use was and is expressly prohibited under the terms of the [Franchise] Agreement.
...
28. Section 19 of the Agreement contains provisions that set forth the rights and obligations of the parties in the event of termination. Specifically, pursuant to Section 19.2, Miami Chocolates and its owners are prohibited from identifying themselves as current or former Peterbrooke franchises, from using any of [Peterbrooke's] trade secrets, promotional materials, the Peterbrooke Mark, or any mark that is confusingly similar. Miami Chocolates and its owners were required, upon termination, to immediately remove or change the signs on the Shop in order to effectively distinguish their premises from its former appearances and from any association with [Peterbrooke]....
...
30. Despite the [above-referenced] post-termination provisions, Defendants continue to hold themselves out to the public as operating a genuine and authorized Peterbrooke Chocolatier Shop by continuing to use the Peterbrooke Mark subsequent to termination of the Agreement. In so doing, Defendants infringed upon the Peterbrooke Mark and breached their explicit post-termination obligations under the Agreement.
31. Defendants Charles McDonald and Judy McDonald personally and blatantly infringed on Peterbrooke's Marks following the termination of the franchise relationship. In particular, Charles McDonald and Judy McDonald continued to utilize the Peterbrooke Mark and signage and continued to sell products under the Peterbrooke name for several months after the Agreement was terminated.
32. Defendants' post-termination use and display of the Peterbrooke Mark and/or any items associated with the Peterbrooke brand at their former Peterbrooke Shop was without [Peterbrooke]'s license or consent, and has caused and continues to cause mistake, confusion, or deception in the minds of the public as to the source, affiliation, and sponsorship of Defendants' products. Defendants' unlawful use of the Peterbrooke Mark deceives customers into concluding that Defendants' products are made or supplied by [Peterbrooke], were prepared under [Peterbrooke]'s supervision, are sponsored and endorsed by PFA, and bear the Peterbrooke Mark pursuant to [Peterbrooke]'s authority and permission. Such impressions are calculated to, and will have the effect of, misleading customers in their purchasing decisions, thus unfairly capitalizing on [Peterbrooke]'s goodwill, reputation, and appeal.

[D.E. 1–2. at ¶¶ 15, 28, 30–32].

Based on these allegations, Peterbrooke asserted in the Underlying Suit that the MC Defendants' post-termination use of its intellectual property and other items associated with its brand constituted, among other things, common law unfair competition. And here, Peterbrooke and the MC Defendants now contend that underlying unfair competition claim, unlike the other four claims, is covered under Starr's Policy.

III. Discussion
A. Standard of Review

Summary judgment is appropriate where the pleadings and supporting materials establish that there is no genuine issue as to any material fact and that the moving party is entitled to judgment as a matter of law. See Fed. R. Civ. P. 56 ; Celotex Corp. v. Catrett , 477 U.S. 317, 322, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). The moving party bears the burden of pointing to the part of the record that shows the lack of a genuine issue of material fact. See Adickes v. S.H. Kress & Co., 398 U.S. 144, 157, 90 S.Ct. 1598, 26 L.Ed.2d 142 (1970) ; Allen v. Tyson Foods, Inc., 121 F.3d 642, 645 (11th Cir. 1997). Once the moving party does so, the burden then shifts to the nonmoving party to go...

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