Timmons v. News & Press, Inc.

• Decision Date: 18 April 1958
• Docket Number: No. 17418,17418
• Citation: 103 S.E.2d 277,232 S.C. 639
• Court: South Carolina Supreme Court
• Parties: Harold TIMMONS, Appellant, v. The NEWS & PRESS, Inc., Respondent.

Page 277

103 S.E.2d 277

232 S.C. 639

Harold TIMMONS, Appellant, v. The NEWS & PRESS, Inc., Respondent.

No. 17418.

Supreme Court of South Carolina.

April 18, 1958.

Charles E. Smith, Florence, for appellant.

Paulling & James, Darlington, for respondent.

TAYLOR, Justice.

This appeal is from an Order of the Court of Common Pleas of Darlington County sustaining respondent's demurrer to appellant's amended complaint upon the grounds that the article published in respondent's newspaper was 'not libelous per se nor is it so by innuendo.'

The amended complaint, omitting formal parts, is as follows:

'2. That on or about April 25, 1957, plaintiff was engaged in a business as a merchant in Darlington, South Carolina, and was of good name, fame and credit as such.

'3. That on said day the defendant maliciously, wilfully, and recklessly intended to and did injure plaintiff in his said business by composing and publishing at Darlington, South Carolina, in the defendant's newspaper, the following false, defamatory, sensational, malicious, reckless and insinuating article matter, to wit:

"Back Lot 35-Cent Drunks Plague Darlington Police

"You can get on a good drunk for less than 35 cents if you don't mind risking your life or the taste of bay rum. And hundreds of Darlington County residents are doing it, buying an estimated $1,000. a week, in the once-popular shaving lotion.

"There ought to be something done about the problem, Chief J. Peele Privette told The News and Press this week, observing that one 'back lot' store in Darlington is reported to have sold $500 in bay rum in one week.

"At 35 cents a pint, that would pay for over 1400 binges. Even the most seasoned vagrant wouldn't need over a pint.

"The concoction is 50 per cent alcohol, and a pint of it will give you the same kick as a pint of 100 proof whiskey, which would cost three dollars. The difference in cost of the drunks is thus $2.65. This explains the bay rum popularity.

"Of course, the label on the bottle stresses 'for external use only', but this seldom worries the habitual users, who according to Chief Privette, predominantly are white. There have been no known deaths from the alcoholic liquid, here recently, but there is no doubt but that it is harmful to the human body, when used inside rather than outside.

"A study is being made here to try to control the problem, Chief Privette states. There is no state law governing its sale. Numerous cities, including Augusta, Georgia, have imposed a prohibitive tax on bay rum and have thus limited its sale.

"In the meantime, 45 per cent of the drunks arrested in the city of Darlington got that way on bay rum. Chief Privette says that tonic seems to make more belligerent-meaner-drunks than whiskey. Sometimes when several of the inebriated prisoners are locked up at the same time and it gets a little warm, the smell of bay rum from their bodies gives a flagrant fragrance to the jail.

"Although there is one most popular source of the potent tonic in Darlington, bay rum can be bought in variety stores in the county. One local druggist said he discontinued stocking the item when it was noticably being bought for consumption and not external use.

"The habitual offenders continue to show up regularly at the city jail. There they sober up overnight and post bond, if they have it, the next morning. If they were charged with drunkenness only, they are fined in city court held each week $12 or 15 days imprisonment. If they were arrested for drunkenness and disorderly conduct, the fine is $17.28 or 30 days. The difference in the cost of bay rum and whiskey, they can apply to their fines.'

'4. With this article and made a part of the aforementioned article was a picture of plaintiff's place of business with this caption:

"Here is a Darlington 'back lot' on a busy day. In one week, $550 for bay rum was spent here by Darlingtonians whose aim is to feel, not smell, good. Police Chief J. P. Privette says something should be done to control the problem. The once-popular shaving lotion, 50 per cent alcohol, costs one-ninth as much as more orthodox whiskey.'

'5. That the defendant was aware and had knowledge that the plaintiff's business was the only 'back lot' store in the city of Darlington. That the reference to the 'back lot' store in the aforementioned article was directed solely at the plaintiff's place of business maliciously, wilfully, recklessly and with the intent to and did damage his reputation, credit, and standing in the community.

'6. That as a result of this publication, the defendant has suffered not only loss of reputation but continuous harassment by telephone concerning the article by parties known and unknown.

'7. The article was intended and calculated to reflect shame and disgrace upon the plaintiff and did so. The article caused plaintiff to be subjected to hatred, ridicule and contempt by business associates, friends and members of his family.

'8. The defendant printed the article with the intention to impress upon the public that the plaintiff was operating a nuisance in the city of Darlington, that his store was patronized by habitual drunkards and drinkers of bay rum and the article aforementioned did so impress the public and business associates of the plaintiff. That as the result of the public being so impressed, the plaintiff's customers failed to come in the plaintiff's business, causing plaintiff to lose thousands of dollars of his profit, loss of business, loss of business associations and customers.

'9. The defendant printed the aforementioned article which was false, malicious and contained defamatory insinuations that plaintiff lacked moral turpitude by dealing bay rum as a beverage to the extent that his business was the center of a plague of...