Bew v. Williams

Decision Date01 August 1979
Docket NumberNo. 78-449,78-449
Citation373 So.2d 446
PartiesGeorge E. BEW and Betty Jonalyn Bew, his wife, Appellants, v. Norman F. WILLIAMS and State Farm Mutual Automobiles Insurance Company, Appellees.
CourtFlorida District Court of Appeals

Michael Olin and Walter H. Beckham, Jr. of Podhurst, Orseck & Parks, Miami, and B. J. Masterson of Masterson, Rogers & Patterson, St. Petersburg, for appellants.

Paul A. Kaleel and William C. Kaleel, Jr. of Kaleel & Kaleel, St. Petersburg, for appellees.

OTT, Judge.

Plaintiff/appellant Betty Bew was injured in an automobile accident. The jury found that plaintiff was five percent contributorily negligent and that the defendant driver was ninety-five percent at fault. Total damages were assessed at $42,500. 1

Defendants appellees herein moved for a new trial. The lower court granted the motion, stating, in relevant part, as follows:

At the time that counsel for the Defendants approached the bench contending that Plaintiffs' counsel had violated the "Golden Rule", the Court recalls specifically announcing to the attorneys, though the same does not appear in the transcript herein, that what may have been the intent of Plaintiffs' counsel in using the pronoun "you" may have created a different mental impression in the minds of the jurors in this case that the reference was, in fact, to them, personally. Even though there was no motion to strike the remarks that had just been made by Plaintiffs' counsel, this Court believes, based upon the foregoing authorities, (Bullock v. Branch, 130 So.2d 74 (Fla. 1st DCA 1961); Decks, Inc. v. Nunez, 299 So.2d 165 (Fla.2d DCA 1974)) that it had an affirmative duty to strike the remarks by Plaintiffs' counsel that violated the "Golden Rule" and to instruct the jury to disregard the same; the Court's failure constituted harmful error, and is the basis for a new trial in this cause.

On appeal, appellants Betty Bew and her husband contend that the comments of counsel on closing argument did not constitute a "Golden Rule" argument. Secondly, appellants contend that even if counsel's argument was capable of being misunderstood as an improper "Golden Rule" argument that such possibility does not rise to the level of reversible error. We agree and reverse.

A leading case on the so-called "Golden Rule" argument is Stewart v. Cook, 218 So.2d 491 (Fla. 4th DCA 1969). In that case, the court noted that "the type of argument condemned by (Florida case law) in effect says to the jury: 'How much would you like to pay or receive if you were in the shoes of this defendant or plaintiff?' " 218 So.2d at 493. The Stewart court also stated:

Such an argument is pernicious for at least two reasons. It tends to inflame the jury by inviting it to become personally involved in the question of damages. Secondly, the argument diverts the jury's attention from the proper measure of damages. Id.

To the same effect was Bullock v. Branch, 130 So.2d 74 (Fla. 1st DCA 1961) wherein the court stated:

It is hard to conceive of anything that would more quickly destroy the structure of rules and principles which have been accepted by the courts as the standards for measuring damages in actions of law, than for the juries to award damages in accordance with the standard of what they themselves would want if they or a loved one had received the injuries suffered by a plaintiff. In some cases, indeed, many a juror would feel that all the money in the world could not compensate him for such an injury to himself or his wife or children. Such a notion as this the identifying of the juror with a plaintiff's injuries could hardly fail to result in injustice under our law, however profitable it might be deemed by many plaintiffs in personal injury suits.

130 So.2d at 76.

We are in complete agreement with these authorities which point out the danger presented by "Golden Rule" arguments. However, examination of the language used by counsel on closing argument reveals that he was simply dramatizing the devastating impact of the tragedy on the injured plaintiff by the use of rhetoric. 2 We agree with the Stewart Court when it said (T)he remarks did not have the inflammatory quality of a true golden rule argument for the simple reason that they did not strike at that sensitive area of financial responsibility and hypothetically require the jury to consider how much it would wish to pay or receive if it were involved in a similar situation.

218 So.2d at 494. See Baggett v. Davis, 124 Fla. 701, 169 So. 372 (1936).

The lower court made reference to the use by plaintiffs' counsel of the pronoun "you". The court stated that this "may have created a different mental impression in the minds of the jurors in this case that the reference was, in fact, to them, personally." We disagree with this assessment of the use of the word "you." The use of the pronoun "you" was clearly a reference to the plaintiff, not the jury. To attribute the connotation suggested requires an assumption that the jury was inattentive and that such inattention resulted in completely changing the sense of the argument. In the recent First District Court of Appeal case of Bell v. Baptist Memorial Hospital, 363 So.2d 28 (Fla. 1st DCA 1978), our sister court reversed the granting of a new trial. The new trial had been granted on three grounds, one of which was a purported "Golden Rule" argument. In reversing, the court noted "that both parties' counsel used the abstract 'you' in their closing remarks to the jury." 363 So.2d at 29. This was the sense in which the "you" was used in the instant case. Thus, simply stated, the remarks made by counsel in closing...

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6 cases
  • Moore v. Gillett
    • United States
    • Florida District Court of Appeals
    • 20 Septiembre 2012
    ...51 So.3d 452, 455–56 (Fla.2010); Millar Elevator Serv. Co. v. McGowan, 819 So.2d 145, 153 (Fla. 2d DCA 2002); Bew v. Williams, 373 So.2d 446, 448–49 (Fla. 2d DCA 1979); Dorsey v. Reddy, 931 So.2d 259, 265 (Fla. 5th DCA 2006); Puza v. Winn–Dixie Supermarkets, Inc., 526 So.2d 696, 697 (Fla. 4......
  • Moore v. Gillett
    • United States
    • Florida District Court of Appeals
    • 18 Julio 2012
    ...51 So. 3d 452, 455-56 (Fla. 2010); Millar Elevator Serv. Co. v. McGowan, 819 So. 2d 145, 153 (Fla. 2d DCA 2002); Bew v. Williams, 373 So. 2d 446, 448-49 (Fla. 2d DCA 1979); Dorsey v. Reddy, 931 So. 2d 259, 265 (Fla. 5th DCA 2006); Puza v. Winn-Dixie Supermarkets, Inc., 526 So. 2d 696, 697 (......
  • McNally v. Eckman
    • United States
    • United States State Supreme Court of Delaware
    • 21 Febrero 1983
    ...were de minimis, and that any possible prejudice was cured by the Trial Court's cautionary, albeit general, instruction. Bew v. Williams, Fla.App., 373 So.2d 446 (1979). E. The remaining significant ground of appeal is this: The defendants challenge other remarks made by plaintiffs' counsel......
  • Bellsouth Human Resources Admin., Inc. v. Colatarci
    • United States
    • Florida District Court of Appeals
    • 3 Agosto 1994
    ...194 So.2d 670 (Fla. 4th DCA 1967) (inferences); Taylor v. State, 330 So.2d 91 (Fla. 1st DCA 1976) (instructions); Bew v. Williams, 373 So.2d 446 (Fla. 2nd DCA 1979) ...
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