Smith v. Ariens Co.

• Decision Date: 06 July 1978
• Parties: Cheryl SMITH v. ARIENS COMPANY.
• Court: United States State Supreme Judicial Court of Massachusetts Supreme Court

Page 954

377 N.E.2d 954

375 Mass. 620

Cheryl SMITH v. ARIENS COMPANY.

Supreme Judicial Court of Massachusetts,Bristol.

Argued Oct. 5, 1977.

Decided July 6, 1978.

Jeffrey S. Entin, Fall River, for plaintiff.

Francis P. McDermott, Watertown, for defendant.

Before QUIRICO, KAPLAN, LIACOS and ABRAMS, JJ.

ABRAMS, Justice.

The plaintiff Cheryl Smith (Smith) seeks to recover damages from the defendant manufacturer Ariens Company (Ariens) ¹ for injuries sustained by her while she was operating an Ariens snowmobile.

On March 1, 1970, Smith, after receiving instructions concerning the operation of the snowmobile, operated it in a field. The snowmobile hit a rock which was partially covered by snow. On impact, the right side of Smith's face came down and hit a brake bracket on the left side of the snowmobile. The brake bracket had two sharp metal protrusions on the inside which were toward the plaintiff's face. As a result of the injuries she sustained, Smith required hospitalization and surgery.

The case was tried before a jury in the Superior Court. At the close of the plaintiff's case, the defendant moved for a directed verdict. The judge granted this motion and entered judgment for the defendant Ariens. The Appeals Court affirmed the judgment. --- Mass.App. --- ^a, 360 N.E.2d 351 (1977). We granted further appellate review. We reverse and order a new trial.

1. Identification of manufacturer. The defendant first argues that since the only evidence introduced at trial tending to show that the defendant was the manufacturer was the presence on the snowmobile of a decal which read "Ariens," there was insufficient evidence to identify the defendant as the manufacturer of the snowmobile. Even assuming that the name "Ariens" on the decal was the only evidence on this issue, ² we disagree that insufficient evidence was introduced to identify the defendant as the manufacturer.

In Doyle v. Continental Baking Co., 262 Mass. 516, 160 N.E. 325 (1928), we concluded that a label on which the defendant's name appeared was sufficient to identify the defendant as the manufacturer of the product. Since the name was registered as a trademark, under Federal law no one but the defendant had a right to use this name. General Laws c. 156B, § 11(a ), provides similar protection for the names or trade names of corporations established or carrying on business in this Commonwealth: no other corporation may assume that name or trade name. Thus, if a defendant's name is registered as a trademark or is a trade name, the appearance of that name on the product in question is sufficient to identify the defendant as the manufacturer. See Nugent v. Popular Mkts., Inc., 353 Mass. 45, 228 N.E.2d 91 (1967). See also Portland Me. Publishing Co. v. Eastern Tractors Co., 289 Mass. 13, 17-18, 193 N.E. 888 (1935); Weiner v. D. A. Schulte, Inc., 275 Mass. 379, 383-384, 176 N.E. 114 (1931). To the extent that there is language to the contrary in Jacobs v. Hertz Corp., 358 Mass. 541, 265 N.E.2d 588 (1970), Shachoy v. Chevrolet Motor Co., 280 Mass. 442, 182 N.E. 830 (1932), and Murphy v. Campbell Soup Co., 62 F.2d 564 (1st Cir. 1933), we decline to follow that language.

Several rationales underlie the acceptance of this rule. First, since trademarks and trade names are protected under statutes, the probability that a particular name will be used by another corporation is very low. See Doyle v. Continental Baking Co., supra, 262 Mass. at 519, 160 N.E. 325. Second, since the probability is very high that the corporation whose name appears on a product is the corporation which manufactured the product, judicial efficiency will be served by allowing the identify of the name on a product and the defendant's name to satisfy the plaintiff's burden of identifying the defendant as the manufacturer. See Flood v. Belfast & Moosehead Lake R. R., 157 Me. 317, 318-319, 171 A.2d 433 (1961). Finally, the presence of trademarks or trade names on products is accepted and relied on in daily life as sufficient proof of the manufacturer of the product. This common acceptance, which has been reinforced by manufacturers' advertising, indicates that the identity of a corporation's name and the name on a product should be sufficient to identify that corporation as the manufacturer. See Keegan v. Green Giant Co., 150 Me. 283, 288-289, 110 A.2d 599 (1954) (Williamson, J., dissenting).

The presence of Ariens's name on the snowmobile is thus sufficient to identify it as the manufacturer of the snowmobile. Of course, the defendant may introduce evidence indicating that it is not the manufacturer of the particular product, see Doyle v. Continental Baking Co., supra, 262 Mass. at 519, 160 N.E. 325, but the plaintiff's burden of presenting sufficient evidence to identify the defendant as the manufacturer is satisfied by a showing that the name on the product and the name of the defendant are the same.

2. Design defect. The theory on which the plaintiff's action was tried was that the snowmobile was negligently designed because the brake bracket had protrusions extending from it. The plaintiff claims that because the snowmobile was negligently designed, she sustained more severe injuries than she otherwise would have when she hit the rock in the field. The defendant argues that tort liability should not be imposed on manufacturers for design defects which merely enhance, rather than cause, injuries.

We have not yet decided whether such liability should be imposed, and there is a split of authority among the courts which have considered this issue. These courts have generally agreed that a manufacturer has the duty to design its product so that it is reasonably fit for the purpose for which it was made. See Larsen v. General Motors Corp., 391 F.2d 495, 501 (8th Cir. 1968); Evans v. General Motors Corp., 359 F.2d 822, 824 (7th Cir.), cert. denied, 385 U.S. 836, 87 S.Ct. 83, 17 L.Ed.2d 70 (1966). However, they differ over the concept of intended use. One line of cases, represented by the case of Evans v. General Motors Corp., supra, concludes that the intended purpose of products does not include their participation in collisions with other objects and thus that a manufacturer is not liable for enhanced injuries due to defective design which occur as a result of such collisions. ³ The other line, represented by Larsen v. General Motors Corp., supra, finds that enhanced injuries from collisions are foreseeable as incidental to the normal use of certain products and imposes liability on manufacturers for these injuries.

Under our cases also, a manufacturer has the duty to design products so that they are reasonably fit for the purposes for which they are intended. See doCanto v. Ametek, Inc., 367 Mass. 776, 782, 328 N.E.2d 873 (1975). See also Restatement (Second) of Torts § 398 (1965). In determining the scope of intended use, we are persuaded by the reasoning in Larsen that such use should include foreseeable participation in collisions and that manufacturers have a duty to design products so that users are not subjected to unreasonable risks of injury in the event of a collision. "Where the manufacturer's negligence in design causes an unreasonable risk to be imposed upon the user of its products, the manufacturer should be liable for the injury caused by its failure to exercise reasonable care in the design. These injuries are readily foreseeable as an incident to the normal and expected use of an automobile. . . . No rational basis exists for limiting recovery to situations where the defect in design or manufacture was the causative factor of the accident, as the accident and the resulting injury . . . all are foreseeable. Where the injuries or enhanced injuries are due to the manufacturer's failure to use reasonable care to avoid subjecting the user of its products to an unreasonable risk of injury, general negligence principles should be applicable." Larsen v. General Motors Corp., supra at 502. See Huff v. White Motor Corp., 565 F.2d 104, 108-109 (7th Cir. 1977); 1 L. Frumer & M. Friedman, Products Liability § 7.01(3) (1977); 2 F. Harper & F. James, Torts, Comment to § 28.4 at 213-214 (Supp.1968); Note, Liability for Negligent Automobile Design, 52 Iowa L.Rev. 953 (1967); Comment, Automobile Design Liability: Larsen v. General Motors and Its Aftermath, 118 U.Pa.L.Rev. 299 (1969).

The major argument against the imposition of liability for negligent design which results in enhanced injury is that the Legislature, rather than the judiciary, should determine design standards. See Evans v. General Motors Corp., supra [375 Mass. 625] at 824. However, as noted in Larsen, "(t)he common law is not sterile or rigid and serves the best interests of society by adapting standards of conduct and responsibility that fairly meet the emerging and developing needs of our time. The common law standard of a duty to use reasonable care in light of all the circumstances can at least serve the needs of our society until the legislature imposes higher standards." Larsen v. General Motors Corp., supra at 506. See Comment, Automobile Design Liability, supra at 305-307.

In the present case, the plaintiff was injured when her head came down on protrusions from the brake bracket after a collision with a rock. It is foreseeable that snowmobiles, like automobiles, will be involved in collisions with other objects. Thus Ariens owed a duty to users of its snowmobiles to design them so as to avoid unreasonable risks of injury following a collision.

The defendant further argues, however, that even if it owed such a duty to users, the plaintiff did not present sufficient evidence to establish a breach of this duty because she did not introduce any expert testimony tending to show that the snowmobile was negligently designed. However, in cases in which a jury can find of their own lay knowledge that there exists a design defect which exposes users of a product to unreasonable risks of injury, expert...